8 Cool Stops along I-94 between Milwaukee and Madison

Tens of thousands make the hour-plus drive between Wisconsin’s two largest cities along I-94 in a given day. You’ve probably make the trek more times than you can count, right? Most of the time the point is to get from point A to point B as quickly as possible – that’s why you take the Interstate. But have you ever tried a little sightseeing along the way? There are a lot of cool things to check out along that 70-mile stretch that you normally just whiz by. You know some of them: Miller Park, Miller Brewery Tours, the Milwaukee County Zoo, the Wisconsin State Fairgrounds, the outlet stores at Johnson Creek, etc. Here are another eight cool stops along I-94 between Milwaukee and Madison:

The Concord Zoo (and Gas Station/General Store)

Concord Zoo entrance

The Milwaukee County Zoo isn’t the only zoo along I-94. At Exit 275 (County F) in eastern Jefferson County, you’ll find a little mini-zoo behind the Concord General Store, which is also a Mobil station. We’re not kidding.

Concord Zoo, one of the cool stops along I-94 between Madison and MilwaukeeThe gas station/general store itself is interesting, with an espresso bar, mechanical horse, historic photos of the township, and a nice selection of everything from fresh hot sandwiches to organic food from area farms. But if you go to the northwest corner of the parking lot you’ll find a wooden sign saying “Concord Zoo” and just beyond, fenced-in areas filled with goats, pigs, cows, chickens, a mule, mini-horses, and even alpacas (they can spit far, so be careful!) In the Concord General Store you can buy large – and we mean large – carrots to feed some of them, too. It can be somewhat therapeutic in an unlikely spot just off the freeway to spend a little time with the animals.

Alpacas are just some of the residents at the Concord Zoo off I-94.

Alpacas are just some of the residents at the Concord Zoo off I-94 at County F west of Oconomowoc.

Address: N6485 County Road F, Oconomowoc, WI 53066, (262) 593-5400

Kettle Moraine State Forest & Lapham Peak

Lapham Peak Tower, DelafieldBetween roughly Oconomowoc and Pewaukee, I-94 traverses the “Lake Country” of Waukesha County. These lakes are part of the Kettle Moraine, an area glaciers pushed together into peaks and lakes thousands of years ago. One result was Lapham Peak, Waukesha County’s highest point at 1,233 feet above sea level – about 650 feet higher than Lake Michigan and slightly higher, elevation-wise, than the top of Milwaukee’s U.S. Bank Tower. A climb up the 45-foot tower provides a beautiful view of the surroundings. Lapham Peak also happens to be the site of the first National Weather Service forecast, which was issued in 1870. The forecast, developed with the help of signals from Colorado’s Pikes’ Peak, called for high winds in Chicago – among other places.

Lapham Peak Marker The Kettle Moraine State Forest around Lapham Peak is full of glaciated topography and over 20 miles of trails – including a segment of the Ice Age Trail – for hiking, cross-country skiing, or even skijoring if you want to get real Scandinavian about it. In winter, some trails are lighted for cross-country skiing and candlelight hike and ski events happen throughout the year. SummerStage at Lapham Peak hosts concerts and other performances.

You can access the park off County C, about one mile south of I-94 at Exit 285.

Address: W329N846 County Road C, Delafield, WI 53018, (262) 646-3025

Aztalan State Park and Museum

aztalan-aztalanmarker02This National Historic Landmark showcases some of Wisconsin’s rich history predating the European settlers. A thriving village of Native Americans existed along the Crawfish River just east of Lake Mills from approximately 1,000-1,300 A.D. Archeologists have a field day unearthing the remnants, which were discovered by European settlers in the 1830s. The village, called Aztalan, featured ceremonial grounds, farmland, pyramidal mounds, and even a stockade – some portions of which have been reconstructed. The grounds today make up Aztalan State Park, which covers 172 acres along the river. The Crawfish River is terrific for fishing and canoeing; the grounds also feature prairie, oak woods, a picnic shelter, walking trails, and bathroom facilities.

Aztalan State Park Mounds

Plenty of mounds and re-creations of wood forts and more illustrate Aztalan’s history.

You need a State Park admission sticker to use the park, which is open from 6am-11pm daily. Just up County Q you can also check out the Aztalan Museum, which traces the history of the village, its people, and the European settlement centuries later. You’ll find Aztalan State Park along County Q just south of County B (which today’s I-94 replaced as the main Milwaukee-Madison route) between the Lake Mills/Highway 89 exit and the Johnson Creek/Highway 26 exit.

Address (office): 1213 S. Main Street, Lake Mills, WI 53551, (920) 648-8774

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Tyranena Brewing Company

Tyranena notes itself as “Legendary Wisconsin Beer,” calling back to the mysterious stone structures and effigy mounds that border – and are submerged under – today’s Rock Lake… the original name of which was “Tyranena.” You’ll find their Tasting Room just south of I-94 near the Highway 89 exit (Exit 259). A quick ride east on Tyranena Park Road, which parallels the freeway just to the south, will bring you there.


Tyranena pint at their Tasting Room in Lake MillsBeers from Tyranena include some colorful names: Bitter Woman IPA, Rocky’s Revenge Brown, Three Beaches Honey Blonde, Headless Man Amber Alt, Sheep Shagger Scotch Ale, Down N’ Dirty Chocolate Oatmeal Stout, Chief Blackhawk Porter, and more. While available in stores throughout the state, you can sample them in their Tasting Room in Lake Mills, which features an outdoor patio during the non-freezing months, games, and live music on weekends. There are also brewery tours every Saturday. Yes, they’re free.

Tyranena’s Tasting Room is open Wednesday-Thursday 10am-4:30pm; Friday 3-11pm; Saturday noon-11pm; and Sunday noon-8pm.

Address: 1025 Owen Street, Lake Mills, WI 53551. (920) 648-8699

Lewis Station Winery

Lewis Station Winery from the outside

Lewis Station Winery opened in a former gas station (hence the “station” part of the name) in Lake Mills in 2011, right at the corner of Highway 89 and County A (originally Highway 30, the I-94 -esque route between Milwaukee and Madison way back when.) Last year, Lewis Station became Wisconsin’s first Certified Craft Winery by the Craft Wine Association. They produce around 25 different varieties throughout the year, although they’re best known for big reds and sweeter wines. They’re also known for excellent pizzas and other good food to complement their wines. On a nice, warm day, you can enjoy the patio out front and check out local residents enjoying Commons Park, which functions as the town square.

Address: 217 N. Main Street, Lake Mills, WI 53551. (920) 648-5481

Sunshine Brewing Company

Sunshine Brewing Company can at the barSunshine rose in 2018 in downtown Lake Mills, right along Highway 89. The newer of Lake Mills’ two craft breweries, Sunshine focuses on Belgian-style ales but offering up several other varieties as well. You can stop in their Taproom right along Main Street and sip their brews at the bar in the front or at tables in the event space in the back, which hosts bands, games, and the brewing equipment.

Sunshine offers several guest taps from other craft breweries in Wisconsin and, when the mood may strike, a neighboring state or two. They’ll also let you take some beers to go in their 32-oz. crowlers (and growler in a can.) You can even buy a friend a beer in advance and they’ll not only get their beer when they arrive, their name will be up for all to see on the taproom board!

You’ll find Sunshine along Highway 89/Main Street about a mile south of I-94. Their Taproom is open Thursday 5-10pm, Friday 5-11pm Saturday 1-11pm, and Sunday 1-5pm.

Address: 121 S. Main Street, Lake Mills, WI 53551. (920) 320-9735

Pettit National Ice Center

Pettit National Ice Center

An official U.S. Olympic training facility that helped train some of our skating athletes in the 2018 Winter Olympics going on right now, the Pettit National Ice Center welcomes over 425,000 visitors per year – you should be one of them. The Pettit features a quarter-mile speedskating oval and two international-size hockey rinks, with a running track surrounding the 97,000 square feet of ice. You can rent skates and hit the oval, play some hockey, run in a refreshing environment all year ’round (it’s warmer than the outside in winter and pleasantly cooler in summer) or just enjoy a snack and a beverage watching it all. Local Olympians Bonnie Blair and Dan Jansen trained here and still participate in activities, while hockey tournaments, indoor running events, skating lessons, and more keep the Pettit and busy, engaging, and (literally) cool place to check out right along I-94. You’ll find it (amidst a busy Zoo Interchange construction project) at Exit 306, the Highway 181/84th Street exit right by the Wisconsin State Fairgrounds. Note: eastbound I-94 does not have the exit to 84th Street reopened yet, so take the 70th Street exit and double back to 84th Street via the frontage road.

Address: 500 S. 84th Street (Highway 181), Milwaukee, WI 53214, (414) 266-0100

The Gobbler Theater

Gobbler exterior eyesA longtime landmark along I-94 at Exit 267 (Highway 26), The Gobbler is an unusual building: a circular, Jetsons-esque 1960s design made to appear in the shape of a turkey from above. Even the roof over the drive-up entrance was designed to represent a turkey’s neck from a birds’ eye view (remember, turkeys don’t fly.) This place opened in 1967 as a restaurant, lounge, and hotel shortly after I-94 opened and quickly became a meeting spot for those coming from Milwaukee and Madison – and many legends surround some of those meet-ups. You can read a non-glowing – yet hilarious – review of the old Gobbler here. A bigger, extensive salute to the original Gobbler can be found on this blog, featuring tons of links and pictures.

Gobbler Theater sign, 2016

The hotel is long gone and the restaurant had closed for over a decade before the original space was transformed – with many of the better original elements preserved – into a new entertainment venue now called The Gobbler Theater. Opened in December 2015, it’s open for concerts and at various other times to see the building, have a drink, and discover the history. Call them at (920) 699-0003 for updates and details.

Address: 350 N. Watertown Street, Johnson Creek, WI 53038, (920) 699-0003

So next time you hit the interstate, plan some extra time and check out these six cool stops along I-94 between Milwaukee and Madison. And if you have more (we know there are a few more), let us know in the comments or contact us! It’s always good to explore Wisconsin’s fun and unique things to see and do.

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The State Trunk Tour Logo for Wisconsin highways and great trips

Wisconsin highways, road trips, attractions, quirks… just what IS the State Trunk Tour?

The State Trunk Tour is all about Wisconsin highways, drives, road trips and celebrating the fun of the Badger State by selecting state highways and riding them end to end, reporting everything along the way.

Wisconsin’s state highways – the first system of numbered highways in the world (first done in 1917 – which means 2017 marked its 100th anniversary!) – connect all sorts of points of interest, attractions, cities, towns, recreation trails, scenic byways, lakes, rivers, bridges, historical sites, geographic markers, taverns, antique shops… you get the idea.

Hear our discussiosn about State Trunk Tour on Wisconsin Public Radio from January and March below!

Wisconsin truly is one of the most fun and unique states in the country. We’re in the smack dab in the middle of the northern and western hemispheres. We have plenty of “world’s largest” entries: the musky, the corkscrew, a talking cow, an indoor water park, a six-pack, and a can of chili are just some of them. Wisconsin also claims a number of “world’s firsts” and inventions including the snowmobile, malted milk, the hamburger, hydroelectric power, outboard motor, rail-to-trail, and a bunch more.

We have two Great Lakes and the Mississippi River, and beautiful drives along all of them. Dynamic cities like Milwaukee and Madison offer incredible options for things to do. Vacation hot spots like Wisconsin Dells, Lake Geneva, Door County, Minocqua, Eagle River, and Hayward draw people from all over the country. Quaint, relaxing towns like Ephraim, Shullsburg, Hudson, Bayfield, Princeton, Green Lake, Oconomowoc and more offer great boutique shopping and plenty of charm.

Follow one of our Wisconsin highways end-to-end – or in sections – and enjoy everything along the way. Sample Featured Routes below or pick your own from the State Trunk Tours menu. We’ll help guide you, provide fun history, insight, and trivia, and welcome your feedback and additions as we continue to build our web and mobile sites. We’re on a new platform, adding and updating more routes, attractions, photos, points of interest and more constantly, so check back often. Updates will be sent out via Facebook and Twitter, of course!

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