New Glarus is now known for Spotted Cow as much as its Swiss heritage. The New Glarus Brewing Company opened in 1993 along Highway 69 just north of the village center; by 2010, a newer, larger facility opened on a hilltop just south of the village center, also along Highway 69. The original brewery is still there and easily spotted, although closed to the general public; the newer brewery – called the Hilltop, creatively enough – features tours, a large gift shop, and a patio overlooking the town as you imbibe in their creations.
New Glarus Brewing Company is best known for their flagship beer, Spotted Cow. While only legally allowed to be sold in Wisconsin, it’s been smuggled all over the country; a bar in Manhattan was once busted for selling it. Other popular New Glarus brands include Moon Man, Totally Naked, Moon Man, Two Woman, Cabin Fever, Raspberry Tart, and Wisconsin Belgian Red, which is made with Door County cherries. Additional seasonal and specialty beers are made throughout the year.
New Glarus Brewing was founded by Deb & Daniel Carey, and it remains one of the few – and one of the largest – female-owned breweries in the United States.
Tours are available seven days a week from 10am-4pm; self-guided tours are free. More involved “hard hat” tours runs Fridays at 1pm; they cost $30, run three hours and include both breweries plus a private beer and cheese pairing afterward. The Gift Shop and Tasting Room are open all week from 10am-4pm. (Note: COVID-19 has changed some of this temporarily; see their updates and statement here.)
New Glarus Brewing Company is on the southern side of town, accessible directly off Highway 69. Highway 39 comes in from the west and ends at 69 just north of New Glarus Brewery in the heart of the very Swiss downtown. Between the town and the brewery, plus some great shops, restaurants, Baileys Run Winery and other places nearby, it makes for a great all-day (and perhaps overnight) trip!
New Glarus Brewing Company Address:
2400 State Highway 69
New Glarus, WI 53574