September 16, 2025
Mercury Racing Midwest Challenge in Sheboygan, Wisconsin August 11-13, 2023

Boats & Books: Sheboygan hosts the Mercury Racing Midwest Challenge and Fairyfolk Festival for an incredible weekend of Boat Racing and Books!

Friday, August 8th – Sunday, August 10th is a great time to Visit Sheboygan for the Mercury Racing Midwest Challenge and the Fairyfolk Festival continues at Bookworm Gardens through the weekend.

Sheboygan – already known as both the Bratwurst Capital of the World and the Freshwater Surfing Capital of the World – adds to its legend August 8-10 by welcoming back some seriously awesome speed boats to its Lake Michigan waters, coupled with events on land… the Mercury Racing Midwest Challenge!


Check out details in our latest State Trunk Tour Podcast!


Boat Racing on Lake Michigan with the Mercury Racing Midwest Challenge

The Mercury Racing Midwest Challenge is a comprehensive festival as well as a celebration that features the top categories of U.S. powerboat racing. More than 40 teams from around the world compete on two major courses, including a 1-mile F1 Course and a 6-mile Offshore Course. International marine motorsport promoter Powerboat P1, the Formula One Racing Series, and Mercury Marine, the legendary Fond du Lac-based manufacturer of high-performance marine propulsion, selected Sheboygan as the host city for this inaugural powerboat race. And it’s no wonder! With the harbor, the expansive viewing areas along North and South Beach, and the ample facilities for food, drink, and lodging both downtown and through Sheboygan County, Sheboygan was a great selection for this remarkable race. From the Kickoff Party at City Green – with powerboats themselves right there in front of you! – to the finals in various categories on Sunday, check out this list of events:

Mercury Racing Midwest Challenge schedule, Sheboygan, Wisconsin, August 8-10, 2025
Mercury Racing Midwest Challenge map, Sheboygan, Wisconsin, August 8-10, 2025

Find out more from our State Trunk Tour Podcast!

State Trunk Tour host and head road tripper Eric Paulsen talked with Shelly Harms of VISIT Sheboygan about these two events. Check out the details here or stream it right now below!

Visit Sheboygan - 600w

Back to StateTrunkTour.com