Quickie Summary: A former U.S. highway, State “Trunk” Highway 16 comes in from Minnesota at La Crosse and works its way toward Milwaukee through routes so popular they were supplanted by Interstates in most areas. Paralleling I-90 and/or I-94 much of the way, Highway 16 goes through many of the towns the interstate highways bypass. Highway 16 used to continue into downtown Milwaukee and across Lake Michigan on a ferry to Muskegon via the old Milwaukee Clipper, where it then ran all the way to downtown Detroit just short of the Canadian border, hey. Today, though, it ends at I-94 in Milwaukee’s western suburbs, but not before passing by a ton of interesting things along its almost 200-mile journey.
The Wisconsin Highway 16 Road Trip
The Drive (West To East): Highway 16 in Wisconsin begins on, of all places, an island. An island in the Mississippi River is where you enter Wisconsin as you skip across The Mighty Mississip. The Old Miss. The Old Man (just channeling my inner Clark W. Griswold.) Highway 16 here is multiplexed with U.S. Highways 14 & 61 and was the main route between Dubuque and St. Paul across the Mississippi before I-90 was built past La Crosse in 1969.
Downtown La Crosse lurks through the truss work of the 1939 bridge carrying eastbound Highway 16 back toward La Crecent, Minnesota. The hills framing La Crosse are clearly visible in the background (click on picture for larger view.)
Along with I-90 to the north, the two main bridges spanning the Mississippi River and connecting La Crosse with La Crescent, Minnesota are collectively called, creatively enough, the “Mississippi River Bridge.” Yeah. Individually, the nearer one in the picture is the Cameron Avenue Bridge, which opened in 2004; the other is the Cass Street Bridge. Opened in 1940, the Cass Street Bridge originally carried both directions of traffic; today, each bridge carries one-way.
Entering Wisconsin here means entering La Crosse (pop. 51,818). Situated on a rare piece of flat land amidst beautiful coulees and hills, La Crosse emerged as a Native American trading post due to its position at the confluence of the Black and Mississippi Rivers. La Crosse holds a number of “quality of life” accolades, often involving low crime or livable small city status; I note USA Today also named La Crosse one of the “Top Ten Places Worldwide to Toast Oktoberfest” (more on that in a second.) Long known as a brewery town, La Crosse was home to G. Heileman Brewing Company for almost 140 years, cranking out a variety of brands, most notably Old Style. Today, the sprawling brewery complex lies just south of Highway 16 as it comes to the surface in downtown La Crosse and continues to run as the City Brewery. The World’s Largest Six Pack is indicative of La Crosse’s fun style, and you can access this gigantic, John Blutarsky-pleasing sight by following U.S. Highway 14/61 south less than a mile once you’ve crossed the bridge into the city.
Once Heileman and the home of Old Style, the “World’s Largest Six Pack,” which holds enough beer to fill 7.3 million cans, lives on as the storage tanks for the City Brewery, founded in 1999. City Brewery brews about a dozen of its own beers as well as Mike’s Hard Lemonade and several flavors of Arizona Tea. This is one block north of Highway 33’s western end.
La Crosse is Wisconsin’s largest city on the Mississippi River and holds the corporate headquarters of Kwik Trip, the Trane air conditioning company, and FirstLogic. This is where journalist Chris Bury got his start before moving on to Emmy Awards and little shows like Good Morning America, Nightline and World News Tonight. Model and actress Alexa Demara hails from La Crosse; FHM magazine called her “the hottest thing to come out of Wisconsin since Brett Favre’s spiral.” A century earlier, actress Minnie Dupree came out of La Crosse to a prominent career in New York theatre. Young actor Brandon Ratcliff also hails from the city.
It’s also a college town, home to Viterbo University, Western Wisconsin Technical College and the University of Wisconsin-La Crosse. In keeping with the spirit of the World’s Largest Six Pack, La Crosse also hosts one of the largest Oktoberfest celebrations in the United States and has been doing so every year since 1961.
Also at the intersection where Highway 16 meets te southern start of U.S. 53, head north a few blocks into downtown La Crosse where you can enjoy Historic Pearl Street. It’s filled with Civil War-era buildings, specialty shops, a microbrewery, galleries, antique shops, coffee houses and, at night, college students doing what they do best when they’re not studying. The Pearl Street Brewery, once located on Pearl Street, now sits nearby on the north side of town in a former Rubber Mills Boot factory. On the east side of downtown along 9th Street, the Swarthout Museum features changing exhibits from prehistoric to Victorian; over on 5th Street, the Children’s Museum of La Crosse has exhibits for our future leaders on three floors, along with a climbing wall for all ages. All of this can be reached by your car, or you can hop the La Crosse Trolley in the warm weather months for a little “no need for the gas pedal” tour.
La Crosse is home to the La Crosse Loggers, one of the Northwoods League baseball teams. They play at Copeland Park (aka “The Lumber Yard”), which sits north of downtown just off U.S. 53. The Loggers play a 70-game season from June through August. This is a good baseball town; it’s where MLB players Damian Miller, Scott Servais, George Williams and Jarrod Washburn all hail from.
Rudy’s Drive-In is one of the great ones in Wisconsin. Built in 1966, Rudy’s features roller-skating carhops and a sheltered carport where you can pull up and order your probably-unhealthy-but-delicious food from the menu sitting right out your window.
Car shows and “Cruise Nights” happen regularly throughout the summer. You can find Rudy’s two blocks west of Highway 35 along Highway 16, which is La Crosse Street here. Highway 35 basically bypasses downtown La Crosse, instead going right through neighborhoods.
Past the downtown area, Highway 16 gets close to the bluffs that line eastern La Crosse and heads northeasterly as Losey Boulevard. Approaching I-90, you’re in the busy outskirts where all the big-box stores and chain restaurants are… it’s like the ‘burbs.
Past the junction with I-90 and beyond La Crosse, the coulees and ridges dominate the landscape on all sides as farmland emerges amidst the topography. The first town you reach is West Salem (pop. 4,738), home of Pulitzer-prize winning author Hamlin Garland, the La Crosse Fairgrounds and Speedway, and two octagon-shaped houses, one of which is Garland’s homestead. Past Lake Neshonoc and an intersection with Highway 108, Highway 16 follows the relatively flat area along the La Crosse River valley – not far off the La Crosse River Trail, great for biking – and the hills, bluffs and coulees surround you, often from a distance.
From Highway 16, Highway 108 heads north, past an “old” section of Highway 16 featuring a bridge from 1926, and zigzags north a bit through La Crosse County along part of Eggins Coulee.
Shortly after entering Monroe County is the Bicycling Capital of America, Sparta (pop. 8,648). Sparta is the western host of Fort McCoy, the eastern terminus of the La Crosse River Trail, and the northern terminus of the world-famous Elroy-Sparta Trail. All of this hubub results in a commercial strip through town where you can get just about anything. Joining Highway 71, Highway 16 goes through this commercial strip as it also crosses Highway 21, which goes into Sparta’s main downtown area before heading towards Oshkosh, and Highway 27, a key north-south route through the coulee region.
The town’s enthusiastic support of bicycling extends to street name signs that bear bike symbols. Numerous motels and B&B’s cater to the cycling crowd while downtown establishments offer supplies for your bike and sustenance for your tummy. And speaking of your tummy, the “Ben Biken BBQ Bash”, named by Governor Doyle as the Official State Barbeque Championship of the State of Wisconsin, takes place every September. Coupled with typical September weather, it might be the best weekend of the year to go check out the area. You can eat brisket and burn it off biking.
On top of bikes, Sparta has a number of attractions. Some kids who grow up in Sparta leave for big cities; Deke Slayton left for Earth’s upper atmosphere. The Deke Slayton Memorial Space & Bicycle Museum honors the astronaut, native son, and head of NASA Operations from 1963 to 1972. And that fiberglass hippo, whose mouth you putt golf balls into while playing mini-golf? Chances are, it was made in Sparta at the FAST Corp. (FAST stands for Fiberglass Animals Shapes and Trademarks.)
FAST does business all over the world, and few companies like it exist. A drive into their lot yields a sprawling field filled with fiberglass fun: large cows, alligators, elephants that double as childrens’ slides… the list goes on. You may traverse the field and marvel at their creations, as long as you behave and don’t climb on anything. Their lot can be found by following Highway 21 to the northeast edge of town, at the junction with County Highway Q. Look for giant fiberglass things.
FAST’s work is particularly evident in its hometown. The statue of a man on a bicycle that announces your entrance into Sparta along Highway 71 and the Clydesdale outside of the local Budweiser distributor are just two of the many pieces you can find in the area.
Heading east from Sparta, Highway 16 crosses Interstate 90 and begins a straight shot through the Fort McCoy Military Reservation, often paralleling the interstate just a few hundred feet south. I felt like opening it up and maxing out the speedometer with such a nice straightaway, but something told me that military land but be an even worse place to break the law than a regular ol’ stretch of road. Oh, and turn your lights on for safety.
Next up is the crossroads city of Tomah (pop. 8,419), which holds the Monroe County seat. Transportation has long been a hallmark of Tomah; it holds an Amtrak station for the Empire Builder and is where roads going through Wisconsin from Illinois to Minnesota tend to split. Pre-Interstate days, it’s where then-main roads U.S. Highways 12 and 16 split; when the interstates were built in the 1960’s, they decided to split Interstates 90 and 94 here as well. Not coincidentally, lots of hotels, truck stops, warehouses and transport companies are located here. In keeping with the transportation theme, Gasoline Alley comic strip creator Frank King grew up in Tomah.
In addition to transportation, Tomah is known as one of America’s cranberry capitals. The world’s largest cranberry festival is held during late September in nearby Warrens, which also holds the Wisconsin Cranberry Discovery Center. Warrens can be reached by connecting to Highway 21 via U.S. 12. You can also reach the extensive Amish Country south of town via Highway 131.
Highway 16 hooks up with U.S. Highway 12 in Tomah, and two join together for the next 40-plus miles and parallel I-90/94. This is only fitting since, this was the interstate before they built the interstate. A string of towns you zoom past on the interstate become places you can check out with more care on this trip. Quaint burgs like Oakdale (pop. 297) and Camp Douglas (pop. 592) host facilities for Mill Bluff State Park, which is located right between the two.
Camp Douglas also hosts Volk Field, which in turn hosts the Wisconsin National Guard Museum. Housed in a log lodge built in 1896, the museum contains exhibits, dioramas, video and slide programs, and a battlefield map. It also extensively covers the state’s famous 32nd Division, which Highway 32 was named after and the French regarded as Les Terribles, but they meant it in a good way for us – and them. The German Haus Restaurant offers a nice view of Castle Rock, spaetzle and bier along with parking and access the Omaha Trail, which bikers can take to Elroy.
Next up for drivers is New Lisbon (pop. 1,436), which calls itself “The Friendly City.” Highway 80 intersects here, as does the Burr Oak Winery in case you didn’t sample any German beer back in Camp Douglas.
|State Trunk Tour Tidbit:|
|Kurtwood Smith (Red Forman in “That 70’s Show” is the only actor on that Wisconsin-based show who is actually from Wisconsin.|
Next up is Mauston (pop. 4,256), which in some materials refers to itself as the “un-Dells”, referencing its close proximity to, but much more relaxed and homey approach than, nearby Wisconsin Dells. County seat of Juneau County and home to the area’s largest medical center, Mauston (rhymes with “Boston”) hosts five companies who are Fortune 500 members and is wedged between Decorah Lake to its north and One Mile Bluff to its south. Highway 82 provides access to I-90/94 to the east – as well as about twenty fast-food restaurants and tourist places featuring giant plastic things – and access to the more rugged hills toward Elroy to the west. Highway 58 heads north toward Necedah and south into the heart of the Driftless Area, too.
Through Mauston, Highway 82 goes past a slew of growing neighborhoods and several large schools, which serve communities for miles around. The larger, more rugged hills of the “Driftless Area” of Wisconsin beckon; before long, you start twisting around through valleys and past increasingly frequent rock cuts and bluffs. This is a main route for bicyclists and ATV’ers looking to take advantage of the rail-to-trail systems in southwestern Wisconsin.
After a long end-round past Sheep Pasture Bluff (no sign of sheep on this particular day), Highway 16 heads through little Lyndon Station (pop. 500) on the way towards the Dells.
Past Lyndon Station, I saw an interesting place: it just said “massage” and a phone number, which began with the “666” prefix. I do no further research. Shortly after that is the double-entendre named Cruisin’ Chubby’s, in which I believe dancing of some sort takes place. In between is the Dells Motor Speedway, which features a 1/3-mile semi-banked asphalt oval and hosts super late models and stock-car racing on Saturday nights. Lots of interesting places in just a few short miles.
Once you cross I-90/94, the Dells begin. First, you hit about two miles of thick forest; then suddenly, lights, action, and roller coaster rides begin to fill the view. Yes, you’ve reached the tourist mecca of Wisconsin Dells!
By the way, some old signs, like at left, still show 16 as a U.S. Highway, which it was from 1926 to 1978 in Wisconsin. Remember, before the Interstate this was THE way highway between Madison and Minneapolis/St. Paul. Imagine how much busier it was back in the day!
Once you cross I-90/94 at its Exit 85, the Dells area begins. First, you hit about two miles of thick forest that’s part of Rocky Arbor State Park, a 244-acre refuge from the bustling vacationland on the other side of the trees. Pine trees (which aren’t super common in the area otherwise), beautiful bluffs, hiking trails, camping, RV spaces, and more. Hunting and trapping are allowed – with a license – and the park is open in winter for winter hiking and snowshoeing. So any time of year, you can check out the 500 million year-old sandstone formations.
As you cross from Juneau into Sauk Columbia County past Rocky Arbor, one quick drop and suddenly lights, action, and roller coaster rides begin to fill the view. Yes, you’ve reached the tourist mecca of Wisconsin Dells!
Wisconsin Dells & Lake Delton
Ah, Wisconsin Dells, the “Water Park Capital of the World” and Wisconsin’s most popular vacation destination. Highway 16 comes into the area and immediately, the architecture changes. The vibe changes. And the amount of traffic changes. When people refer to “Wisconsin Dells”, they usually mean the whole area, including Lake Delton and the region up and down the Wisconsin River, whose gorgeous ‘dells’ and gorges give the area its name. Wisconsin Dells itself started out as Kilbourn City in 1857. It was named after founder Byron Kilbourn, who also played a major role in getting Milwaukee started as a city one decade earlier. Renamed Wisconsin Dells in 1931, the city set the state’s high temperature record of 114 degrees Fahrenheit five years later. But indeed, it gets cold here, too, which explains why so many waterparks offer indoor facilities. It’s also chock full of foreign workers, many of whom are college age from Eastern Europe and South America. Time magazine actually named it one of the “Best Places for College Students to Work during the Summer” in 2004, proving there’s a list for nearly everything.
For Highway 16, it all starts at the junction with Highways 13 and 23, where a ride west on 13 leads you right to I-90/94. Here, U.S. 12 leaves Highway 16 and, coupled with 23 southbound, heads into Lake Delton. This section on the west side of the Wisconsin River is where the bustling and larger resorts generally are; you’ll find roller coasters, mini golf courses, ferris wheels, waterparks, upside-down White Houses (a place called “Top Secret”), plastic pink flamingos, motels, hotels, ski jumps in bodies of water… it’s all along this stretch. The world’s largest Trojan Horse can’t be missed. I mean, it’s right there – you can even see it from Highway 16 before it turns east!
So at the big intersection where U.S. 12 leaves and heads south, Highway 16 breaks east with Highways 13 and 23, hopping over the Wisconsin River and entering the energetic strip that marks downtown Wisconsin Dells (pop. 2,418).
In addition to being home to the amphibious World War II vehicles known as the Wisconsin “Ducks” (which started in 1946) and Tommy Bartlett’s Water Ski & Jumping Boat Thrill Show (which made the Dells its permanent home after an amazingly successful temporary stop in 1952), Wisconsin Dells’ selection of waterparks is unparalleled anywhere in the world.
This is truly a mecca of recreational vacation fun. Let’s take a look at some facts about the area around the Dells (thanks to the “Quick Facts” section of wisdells.com):
– There are 18 indoor waterpark/playground properties in the Dells, the highest concentration of such facilities in the world
– The first indoor waterpark in the nation, The Polynesian, opened here in 1989
– The largest indoor waterpark in the U.S. is the Kalahari Resort, with 125,000 square feet
– North America’s largest waterpark is Noah’s Ark, covering 70 acres, utilizing five million gallons of water and powering screaming people down three miles of waterslides
– The Wilderness Hotel and Golf Resort’s indoor and outdoor waterpark space combined covers the space equivalent to six football fieldsAnd if you want fudge shops, only Mackinac Island in Michigan can compete with the downtown strip along Highways 13/16/23. Mmmm… fudge. “The Strip” features t-shirt stores that seem to repeat every 100 feet or so. But there are also a ton of unique – or just not too common – things. Among them: Ripley’s “Believe It Or Not!” Museum, one of only two in the U.S. (the other is in Jackson Hole, Wyoming); the Rick Wilcox Theater; and waterparks a’plenty. Feel like going extreme? Extreme World features a 130-foot high bungee jump, a skycoaster and for those who prefer to stay on the ground the whole time, a big selection of go-karts and tracks.
Plenty of sights to see along Broadway, the stretch of Highway 16 where it goes through the heart of Wisconsin Dells. Highways 13 and 23 run with 16 here, too. Nig’s Bar, pictured at night just above, is one of those places advertising itself via t-shirts that people wear (“I had a swig at Nig’s”) all over the place… you’ve probably seem them.
Basically, Highway 16 goes through the original Dells’ main strip as Broadway. This is a major crossroads in the state and marks a division for Highway 16, where it ceases to parallel Interstates for a while and begins its push into eastern Wisconsin.
At the east end of Wisconsin Dells, you’re suddenly in the countryside again. Highway 13 heads north towards Lake Superior (it’s a long road) and Highway 23 makes its way toward Green Lake and Sheboygan. Meanwhile, Highway 16 makes the plunge southeast and you have a long, fairly lonely ride (most traffic takes I-90/94, which parallels 16 on the other side of the Wisconsin River) towards the next town, with plenty of time to decompress from the activity in the Dells.
The next town in question is Portage (pop. 9,728), named for the Fox-Wisconsin waterway that quietly connects the two rivers, and by extension the Great Lakes and the Mississippi River. What remains is now a small water pump and aeration flow system, although efforts are underway to restore the canal, whose use by boats ended in 1951 when the dam and locks making its use possible were closed.
Portage is the county seat of Columbia County and considered by many where “up North” begins. Its strategic location, once defined by a connecting waterway and Fort Winnebago, is now defined by the I-39 and I-90/94 split and junction of Highways 16, 33, and U.S. Highway 51. Still, Portage boasts a sizeable downtown that overlooks the waterway area, filled with shops and businesses catering to both tourists and residents from miles around. Writer Zona Gale hailed from Portage and used the area as a setting for her Pulitzer prize-winning play Miss Lulu Bett in 1921.
It’s home to Fort Winnebago, which protected the portage in the frontier days. Little remains of it today, but the old “Surgeon’s Quarters” are still available to view. The Old Indian Agency House is another point of interest. In keeping with part of Portage’s raison d’etre, Highway 33 crosses the Wisconsin River at this point.
Heading out of Portage, U.S. 51 hooks up with Highway 16 for the ride past the Swan Lake State Wildlife Area (no, this isn’t where the song came from). This is the second instance of the former U.S. highway hooking up with a current one. After a few miles, U.S. 51 departs southward for Poynette, Madison and eventually New Orleans. Highway 16 heads southeast again toward Wyocena (pop. 732), where it speeds under Highway 22 in a “Super 2”-style interchange. It may seem unnecessary, but Highway 16 once went through Wyocena and the bypass was built in the 1950s before the interstates displaced it as the main route between Milwaukee and destinations like Minneapolis and La Crosse.
Highway 16 also ambles around the village of Rio (pop. 938), which is pronounced, please, “rhy-oh”. They had to do something to distinguish it from the Brazilian city. The lack of beaches, palm trees, Sugar Loaf Mountain and Portugese-speaking people do the same, as does the lack of crime and instability. Rio provides crossroads to access two state wildlife areas, Mud Lake and Grassy Lake (how creative can you get?)
The next actual city on Highway 16 greets you right as you hook up with Highway 60 and duck under the U.S. 151 bypass: Columbus (pop. 4,479). It’s one of 17 U.S. states that has a city named Columbus. Located on the Crawfish River and straddling Columbia and Dodge Counties, Columbus refers to itself as the “Red Bud City” and boasts largest antique mall in Wisconsin with the Columbus Antique Mall – 78,000 square feet filled with stuff across 444 booths under one roof. The Christopher Columbus Museum in the antique mall features souvenir memorabilia from the 1893 World’s Columbian Exposition in Chicago and as well as lithographs, china, tapestries, statues, and more. Columbus also has the closest Amtrak station to Madison, which is a fairly quick ride down U.S. 151 from here.
Columbus has done a great job preserving architecturally significant buildings, with the entire downtown district listed on the National Register of Historic Places. Architectural and photography students come to check out Jaeger’s Mill on the Crawfish River, or the Farmers & Merchants Union Bank Building (known as the “Jewel Box”), which was one of the last buildings designed by famed architect Louis Sullivan. Students of history may revel in the Sunday morning toll of the steeple bell from Zion Evangelical Lutheran Church, partially made up of pieces of French canon captured during the Franco-Prussian War and presented as a gift from Kaiser Wilhelm of Germany (no comments were solicited from any area French residents.)
Downtown Columbus features a wide variety of shops and draws a good number of visitors on a nice day. Highway 16/60 intersects with Highway 73 right downtown. A short jaunt along 73 (aka Park Avenue) brings you past a nice part of town, to the original 1902 Kurth Brewery building (described and pictured below), and a connection with Highway 89.
Columbus, like many Wisconsin cities, has a brewing history. Started on Park Avenue (today’s Business U.S. 151/Highway 73 at the intersection with Highway 89) in 1859, the Kurth Brewery quenched thirsty Columbusinians (or however you’d say it – Columbans, maybe?) for most of the ninety years that followed. Prohibition originally shut it down in 1920, but the Kurth Brewery managed to bounce back for 16 years after it was repealed, churning out items like Banner Beer and Blue Mound Beer throughout the 30s and 40s until it finally closed for good in 1949.
Highway 60 continues with 16 for the straight shot from Columbus to Clyman. At Clyman Junction (named for the railroad junction, not the road one), Highway 60 heads north and then east toward Hartford and Grafton. Meanwhile, we turn south and join Highway 26 for the ride south toward Watertown. It’s pretty much open land for this section, but it’s worth checking out Dickie Lee’s Whacky Shack (920-696-3563) for a bite or beverage and some good immature humor.
Highway 16 technically runs as a bypass to the southeast that was built in 1962 and skirts the outer edge of Watertown (pop. 21,598), while Highway 26 leaves to bypass the city to the west on a new route opened in 2013. But for the true State Trunk Tour experience, follow Business 16 – the traditional city route – into town! Heading into downtown Watertown, crossing into Jefferson County, you reach an intersection with Highway 19, which you join eastbound because that’s also Business 16. Downtown is fairly extensive, featuring a number of shops and late 1800s-era buildings. A nice stop is Mullen’s Dairy Bar, a throwback malt shop-type place that opened in 1931. An aggressive Main Street program is paying off and walking around, back and forth over the Rock River, is a great way to stretch your legs as you check out everything from clothing stores to taverns and historic bank buildings.
Watertown was the second-largest city in the state back in 1855 and launched the first kindergarten in 1856. It can be found – and toured – on the grounds of the Octagon House, an 1854 structure built by one of the city’s founders, John Richards, to fulfill a promise to his sweetheart (he promised to built her the finest house in Wisconsin Territory if she would marry him. This was before the days of just using a stadium message board to ask.) The “water” in Watertown comes from the Rock River, which winds through the city. Twice.
The first crossing of the Rock River is downtown where all the murals are; the second crossing is on east side of town at a park where walking trails, pedestrian bridges, and even fishing piers with carp-specific disposal bins are available(?)
Highway 16 continues east from Watertown and parallels the Canadian Pacific railroad through northeast Jefferson County. The road juts over the north end of Ixonia‘s (pop. 2,902) main crossroads. Technically still a town rather than a village or city (but probably not for long, given the recent growth), its name came from a little girl. As explained in the Ixonia Heritage Book Index, which illustrated the naming debate going on when the town first split from the Town of Union in 1846: “To satisfy all factions, it was agreed to put the letters of the alphabet on slips of paper and have young Mary Piper draw them until a word was formed that could be used as the town name. The result was Ixonia.”
It goes on to say that it’s the only Ixonia in the country. I’ll bet you’re just as shocked as I am by that revelation.
East of Ixonia, a cozy little wayside at the Rock River crossing features the historical marker detailing Wisconsin’s status as the first governmental body in the world to number its roads.
History here is indicated not only by the route marker, but by evidence of the original U.S. Highway 16 and State Highway 19 from the 1920s, the remnants of which are still visible in broken-up pavement paralleling the new road just to the south by 100-200 feet between the Rock River crossing and the exit where Highway 16 either goes into, or bypasses, Oconomowoc.
Highway 16 – technically – now runs around the north and east ends of Oconomowoc on an expressway bypass that, although planned since 1960, opened in 2007. If you want to save about five minutes, follow the bypass. To see the town – which you should do – follow Wisconsin Avenue (now known as “Old” 16) at the exit simply marked “Oconomowoc”. Wisconsin Avenue re-joins Highway 16 automatically on the east end of the city.
Oconomowoc (pop. 12,382) is a ten-letter city, five of which are o’s. Native American for “gathering place of the beaver” (according to one translation), it’s probably also the only Oconomowoc in the world, too, just like Ixonia. And Waunakee. And a bunch of other Wisconsin places.
Oconomowoc, built around Lac La Belle, Fowler Lake and Oconomowoc Lake, is at the western edge of Waukesha County’s “Lake Country” and served as a resort town for wealthy Americans as far back as the 1870’s, earning it the nickname “Newport of the West.” A host of American presidents throughout the late 1800s and early 1900s visited Oconomowoc, and some of the mansions where they stayed can be seen on walking tours around town.
The Olympia Resort & Spa, a 256-room resort on the south side of town along Highway 67 near I-94, still provides the city with a resort. Olympia, by the way, has been named such since 1976 (it was previously called “Scottsland”) because of the five rings in the Olympic games. They match the 5 o’s in Oconomowoc. Yes, “O-Town” has many interesting stories.
|State Trunk Tour Tidbit:|
|The first premiere of Wizard of Oz was in Oconomowoc, at the Strand Theater on August 12, 1939, thirteen days before it opened nationwide.|
*** Brewery Alert ***
On the way into Oconomowoc on the city route of Highway 16, a quick detour into what looks like an industrial park. Hidden in there – with some handmade signs helping to point the way – is the Sweet Mullets Brewing Company,
Oconomowoc does a lot of things, including baking bread that goes all over the country: the Brownberry Ovens plant, home to delicious baking bread smells since Catherine Clark opened her first bakery there in 1946, can create some nice smells near downtown. Brownberry Ovens is now a subsidiary of Canadian conglomerate George Weston Limited, the same company that provides Entenmann’s, Thomas’ muffins and Boboli pizza crust. You can buy it at the source in the store along Summit Avenue right in front of the factory.
Along Wisconsin Avenue into town, you cross Main Street, the old Highway 67. The headquarters of five-state pizza chain Rocky Rococo is also at this intersection, though you have to go down to 1075 Summit Avenue to imbibe in their deep-dish slices. The main shopping district for the city is east along Wisconsin and further north along Main, where you’ll find old timers like Boelter’s Shoes. Plenty of boutique shops, antique stores, bars, restaurants, and more flank both sides of Wisconsin Avenue; Lac La Belle and then Fowler Lake are just to the north by a block or so.
Continuing east as Wisconsin Avenue, Highway 16’s mainline re-joins on the east side of town and begins its stretch as a freeway, which it stays as until it terminates. But the historic route offers some great things to check out along the way!
*** Drive-In Alert ***
The Kiltie (262-567-2648), along old 16 just south of the Highway 16/County P interchange, dates back to 1946 and serves up great burgers, sides, malts and more on the old fashioned window tray. As a resident of Oconomowoc during my toddler years, I believe the burger I ever ate was at the Kiltie. There have been many, many more since. (Photo courtesy of ocono.com)
At the exit for the Kiltie (Highway P/Brown Street), you can follow the old, old original Highway 16 through Okauchee, a nice little burg nestled within the multiple arms of Okauchee Lake. Go just north of the freeway along P, turn right along Wisconsin Avenue and follow it through town; you’ll be able to hook back up with the freeway on the east side of town. While Okauchee doesn’t have anything “touristy”, there are a lot of beautiful views on the streets around and plenty of good places for food and drink. Highly recommended for a nice dinner is the Golden Mast (1270 N. Lacy’s Lane, 262-567-7047), which has been there for over four decades and offers beautiful lake views and tasty German fare, brunches, and fish fries. Other great stops include Bertrand’s Point Comfort Place (N52W35002 Lake Drive, 262-569-9700), Foolery’s Liquid Therapy (N52W35091 Lake Drive, 262-912-6777), which can get wild at night and offers deck seating along the lake), and Bucky’s Lakeside Pub & Grill (N50W35016 Wisconsin Ave., 262-560-1040), which offers a high-up view of the lake from a terrific patio.
Okauchee has been a solid settlement since the 1840s. Its namesake lake is extremely popular with boaters and a variety of homes, restaurants and bars line the lakeshore, as well as the main street through town. A clock tower in the roundabout is where you can follow Wisconsin Avenue back towards the freeway; the historic marker gives you some interesting details about Okauchee’s past.
Since the mid-1970s, the rest of Highway 16 has been a four-lane freeway. The original road went through Okauchee, Nashotah and Hartland, charming lake villages and towns winding past Waukesha County’s Lake Country. This area combines hills common to the Kettle Moraine area with lakes that surround the towns. Jumping off Highway 16 along this stretch, including past the interchange with Highway 83, makes for a series of pleasant rides. County C, which runs north to Chenequa and Stone Bank and south to Delafield, is part of the Kettle Moraine Scenic Drive. The exit at County E, which takes you into Hartland, is also part of the Ice Age National Scenic Trail.
Eventually, Highway 16 turns south for the final stretch to I-94. Way back when, Highway 16 followed Capitol Drive (now Highway 190) all the way into Milwaukee. Later, it followed Blue Mound Road (now U.S. 18) into Milwaukee and followed a car ferry across Lake Michigan to Muskegon, then as part of the Grand River Road across Michigan into downtown Detroit. Today, it ends at I-94 on the Pewaukee/Waukesha boundary in the heart of a booming area with plenty of things to do.
Pewaukee (pop. 13,195) surrounds the eastern end of seven-mile long Pewaukee Lake. It can be accessed from the Ryan Drive exit to follow the old 16 road, or via the Highway 190/Capitol Drive exit (Exit #187) – heading west from the interchange will lead you to the lake. The main street fronting the lake was recently rebuilt with a series of storefronts that feature everything from a bike shop to a sub shop to salons and a blend of restaurants. The beach bustles with swimmers and sunbathers all summer, and lake homes – both new and old – stretch along the north and south shores of the lake. The boating theme is appropriate; Pewaukee holds the world headquarters of Harken, Inc., a leading manufacturer of sailboat hardware and accessories.
Today’s Highway 16 bends around the north and east sides of Pewaukee as a freeway. It’s bypassed Pewaukee since the 1940s, when this stretch was built as a 2-lane road bypass before the freeway upgrade in the 1970s. After junctions with 190/Capitol and County JJ, which connects to Waukesha County Technical College and a major complex for GE Healthcare, Highway 16 ends on a flyover ramp on its way to join eastbound I-94 for the ride into Milwaukee.
Events on this Tour
It's one of the largest Oktoberfest celebrations in the country! La Crosse Oktoberfest hosts events in two locations in the city: Copeland Park right off U.S. 53 on the north side, and off 2nd & La Crosse Streets downtown - also right off U.S. 53. Get driving directions here. This time of year both Munich and La Crosse are filled with “merrymaking” and a carnival atmosphere known in both cities as Oktoberfest. Oktoberfest, USA, is one of the few authentic Old World folk festivals held annually in the United States. You'll find plenty of beer, music, fun, food, lederhosen, dirndls, and more complemented with a carnival featuring rides, parades featuring the annually-elected "Royal Family," the 2017 Miss La Crosse/Oktoberfest Pageant, and enough accordions and Munich-style tents to make you feel like you're in Deutschland. The Torchlight Parade will take place opening day, Thursday, September 28th, with Craft Beer Night happening that evening. For $30 admission, the FestZelt tent will feature over 40 craft brewers and their products - and you can sample 'em all! Friday night September 29th has the Festmaster Ball at the La Crosse Center's South Hall, where the Festmaster and Frau will be introduced. For 2017, La Crosse Oktoberfest USA offers two admission options, the traditional button or single-day tickets. The 2017 Oktoberfest Button advance price is $10; it's $15 starting Sept. 28th. The Button is good for admission all four days of Oktoberfest 2017 and for ticketed events as noted. Single day admission tickets for Southside Grounds: (available day-of at Fest office only) Thursday, Sept. 28 – $5 (starting at 4pm) Friday, Sept. 29 – $10 (all day) Saturday, Sept. 30 – $10 (all day) Sunday, Oct. 1 – $5 (all day) No button or admission ticket required for the Northside Grounds for Oktoberfest 2017 Children 12 and Under Admitted Free All Southside Ground patrons will have ID’s checked. Those 21 and over will be wrist-banded. Some portions of the Southside Grounds are restricted to 21 and over. The Oktoberfest Shelter on the Northside is 21 and over only. IDs will be checked. Balance of Northside Grounds (food vendors and carnival area) is open to all ages. A number of Oktoberfest events require tickets in addition to the admission button. See the list of events under the Activities header in the main menu for information if tickets are needed. Tickets for most events are available from the Oktoberfest Online Store or at the Oktoberfest office. La Crosse Oktoberfest USA is a great time in a true beer town. La Crosse is easily reached via U.S. 14, 53, or 61; I-90; and Highways 16, 33, and 35. The drive to and from is gorgeous too, especially at this time of the year! Check the La Crosse Oktoberfest USA website for additional details!