July 14, 2024


STH-080“Hub City to the Point of Beginning”

WisMap80Quickie Summary: State “Trunk” Highway 80 starts (or ends, depending on how you look at it) at the “Point of Beginning”. Cosmic at that sounds, it’s really just the “zero point” from which the state of Wisconsin’s and is surveyed – although that’s pretty significant in itself. Its other terminus is just south of Marshfield, where it heads south just past the state’s geographic center in Pittsville – which it also runs through. Highway 80 cuts through numerous small towns, negotiates the Driftless Area, hits Platteville as it cruises by the World’s Largest “M”, and heads down to the aforementioned Point of Beginning along the Wisconsin-Illinois state line. We’ll follow it southward here from Marshfield to Illinois.

Wisconsin Highway 80 Road Trip

The Drive (North to South): Highway 80 begins on the south end of Marshfield, which is definitely worth exploring before you head out on this road.

Visit Marshfield logo for Marshfield, WisconsinMarshfield

Marshfield calls itself “Hub City” due to its location at the hub of several railroads from back in the day, near the state’s geographic center (we’ll get closer to it on Highway 80, no worries.) The city is famously home to Marshfield Clinic, and subsequently has a high number of doctors and medical professionals living in the area. This city of nearly 20,000 has a sizable downtown with plenty of shops, restaurants, a theatre, and amenities – many of which are concentrated along Central Avenue, the wide main street in the heart of town that used to be Highway 13 – what Highway 80 replaced south of Marshfield around 2008.

A great family attraction is Wildwood Park & Zoo, one of the largest municipal zoos in Wisconsin. They feature a wide variety of animals from birds to prairie dogs, a lynx, and their largest guests: two Kodiak bears that roam a large area of their own that features a bridge, a pond, and more.

Brew fans can enjoy some local crafts at the Blue Heron BrewPub, which fired up in 2005.

The Upham Mansion immerses you into the 19th century, showcasing some of the best the era had to offer in terms of architecture, furnishings, decor, and more.

Highway 80 south begins
Highway 80 begins in this roundabout just south of Marshfield where U.S. 10 branches off toward Neillsville.

Highway 80 technically starts at a roundabout junction with U.S. 10, which connects west to Neillsville and the Twin Cities and east to Stevens Point and Appleton; we head south on what was Highway 13 for many years and is now Highway 80 to a junction with Highway 73 and turn east, rolling through the farm fields and moraines of Wood County along the way.

After an easterly run combined with Highway 73, Highway 80 turns south into the heart of Pittsville (pop. 874), which bills itself as the “exact center of Wisconsin.” Proclaimed as such by Governor Kohler in 1952, surveyors have pinpointed the exact location – which sits on an island in the Yellow River that’s pretty tricky to access. A marker sits along County E just a few blocks west of Highway 80 in town that notes the exact center of the state lying 250 feet north of that point.

Pittsville, the center of Wisconsin along Highway 80
Pittsville’s claim to fame: you’re deeper into Wisconsin than any other place.
You gotta find it just west of Highway 80, but this plaque makes it official that you’re right in the center of Wisconsin.

From Pittsville, continue south past Dexterville and cross Highway 54 to head into Juneau County, where the massive Necedah National Wildlife Refuge takes over to the west. Established in 1939, the Necedah N.W.R. is 43,696 acres located in the largest wetland bog in Wisconsin. Numerous rare or endangered species may be found in the Refuge, which played a key role in the reintroduction of the whooping crane and the gray wolf. Over 110 species of migratory birds and 44 species of butterflies (did you even know there were 44 species of butterflies??) along with a variety of reptiles, amphibians, and several threatened species like the Blanding’s turtle all get to hang out here. Hiking, fishing and berry-picking are just some of the activities one can participate in at Necedah.

Necedah Visitor Center sign
The Necedah National Wildlife Refuge can be accessed off Highway 21, just west of Highway 80.
Necedah NWR guide signs
Necedah is known as the “Land of the Yellow Water” due to the Yellow River flowing through (and no, it’s not a book by I.P. Daily.)

On the southeast end of the National Wildlife Refuge is the village of Necedah (pop. 916). Founded as an early lumber town on the banks of the Yellow River near Petenwell Rock, a popular climbing bluff, Necedah hosts a number of visitors from the National Wildlife Refuge as well as water lovers wishing to recreate on nearby Petenwell Lake. Petenwell Lake is a wide area of the Wisconsin River formed by a dam in 1948; it’s now the second largest lake in Wisconsin. The dam itself is just east of town along Highway 21, which intersects Highway 80 in downtown Necedah. Despite Necedah being home to NASCAR drivers Jim, Jay, Johnny, Tim and Travis Sauter, remember to obey the local speed limits. For something slower and more reflective, the Necedah Shrine (W5703 Shrine Road, 608-565-2617) is a Marian shrine officially called the “Queen of the Holy Rosary Mediatrix Between God and Man Shrine.” They welcome visitors with free admission and an Information Center that is open from 10am-4pm daily.

A fork in the road follows a few miles south, where Highway 58 continues south to Mauston, the Juneau County seat. Follow the right fork to stay on Highway 80, cross I-90/94, and enter New Lisbon (pop. 2,554), which calls itself “The Friendly City.” U.S. 12 and Highway 16 (the I-90/94 equivalent before the freeway was built) intersects right downtown. The Burr Oak Winery just outside of town lets you stop and sample 18 wines (not necessarily all of them, but you have a lot to choose from) if you follow US 12/Highway 16 just south of town. Burr Oak is open 11am-5pm seven days a week.

New Lisbon is the birthplace of actor Kurtwood Smith, who played the nefarious Clarence Boddicker in Robocop and, more recently, the cantankerous Red Forman in “That 70’s Show.”Marc Andreessen, co-founder of Netscape and creator of Mosaic, the world’s first popular web browser, grew up here. Today, he serves as chairman of Opsware out in California.

Actor Kurtwood Smith was born in New Lisbon, Wisconsin.
Actor Kurtwood Smith was born in New Lisbon, Wisconsin. Here on “That 70’s Show,” he’s probably about to use the word “dumbass.”

Above: New Lisbon-born Kurtwood Smith, playing the prototypical 1970s Wisconsin father on “That 70’s Show”


State Trunk Tour Tidbit:
Kurtwood Smith (Red Forman in That 70’s Show, Clarence Boddicker in Robocop, and more) is the only actor on that Wisconsin-based show who is actually from Wisconsin.


From New Lisbon, Highway 80 heads south-southwest and ventures into Wisconsin’s unglaciated territory, a.k.a. the “Driftless Area”. Larger hills, bluffs, exposed rock and scenic vistas begin to dominate as you twist and turn to the town of Elroy.

Farm in Wisconsin's Driftless Area, just off Highway 80 outside Elroy
A beautiful, iconic shot of farm in the Driftless Area along a side road just off Highway 80.

Elroy (pop. 1,578) is the hometown of former Wisconsin Governor Tommy Thompson and is named after the son in “The Jetsons” (okay, I’m kidding on that second one.) It is, however, also where three major rail-to-trail routes meet: the Omaha Trail, which goes to Camp Douglas, the “400”, which goes to Reedsburg, and the “granddaddy” of them all, the Elroy-Sparta Trail, first of its kind, opened in 1967. Buffs of the 1980s who played the wildly popular game Trivial Pursuit may be interested to know that 30 million Trivial Pursuit games were produced in Elroy from 1983 to 1985 – which is practically a trivia question in itself. Along with a downtown strip featuring a great hobby shop, several bars and a number of craft store, there is also the Elroy Commons.

Highways 80 & 82 go through downtown Elroy, while Highway 71 begins just north of it.
Elroy Commons, once a train station and now a hub for bicyclists using the “400” and Elroy-Sparta Trails.

Built in 1991, the Commons is where the Omaha, “400” and Elroy-Sparta Trails meet and features an information center, gift shop, restrooms, showers and bike rentals. Rentals are $3 per hour or $12 per day. Schultz Park, a city facility, provides camping and RV facilities as well as a pool, tennis courts, volleyball, a children’s playground and more. If you plan on riding the trail(s) and making a day or two of it, Schultz Park is a good place to set up camp. If you prefer a motel, a number of them in Elroy and along the route cater to bicyclists.

Downtown Elroy along Main Street is right along The Commons.
Custom, creative bar signs are always a State Trunk Tour favorite. This is in Elroy.

Highway 82 joins 80 for the three miles south, paralleling the “400” Trail, to Union Center. There, Highway 33 joins in for about five more miles, into Vernon County and Hillsboro (pop. 1,417). Known as the Czech Capital of Wisconsin, Hillsboro is a pleasant town that hosts the Cesky Den Festival every summer.

Hillsboro Brewing sign

*** Brewery Alert ***

A glass at Hillsboro Brewing Pub in Hillsboro, Wisconsin
A nice craft brew stop along Highway 82 in the heart of Hillsboro: the Hillsboro Brewing Company.

Hillsboro is home to Hillsboro Brewing Company, (608-489-7486), which launched in 2012. Home to notable craft brews like Joe’s Beer and the Leaping Lemur Cream Ale, Hillsboro offers cans and taps at their downtown pub location right at the main corner downtown. It’s a great old building that served as a shoe store and a slew of other businesses dating back to the 19th century, the last time Hillsboro had their own (legal) brewery. Due to growing demand, Hillsboro Brewing built a new facility called the 2E Brewery on the outskirts of town in fall 2018. Their newer brewery adds capacity and event space while keeping up with their growth.

HIllsboro Brewing at the corner of Highways 33, 80, and 82
The heart of downtown Hillsboro features the Hillsboro Brewing Company on its main corner, right along Highway 33.
The Amish population is significant around Hillsboro along this stretch of Highway 80. Just like guys driving Corvettes like to park at the remote area of the lot, the Amish horse & buggy riders often do, too. Both vehicles can leave stains on the pavement, just very different kinds.


Above: Announcing the Country Market along Highway 80 (coupled with 33 and 82 here) is a large mouse holding groceries, which is better than a large mouse in your groceries, I suppose. Just a short distance later, another huge fiberglass mouse tells you about more available cheese. There should be no calcium deficiencies in this area.

In Hillsboro, Highways 82 and 33 split off to the west, while Highway 80 turns south again into Richland County.

The next twenty-five miles take you through some of Wisconsin’s most beautiful territory, along ridges and valleys, Beaver Creek and the Pine River. At Rockbridge, the Pier Natural Bridge Park features the Pine River running under a rock wall (hence, the “natural bridge” park part) and makes for a pleasant stop.

Next up is Richland Center (pop 5,114), which spans the Pine River. The pedestrian footbridge over the Pine, started in 1912 and rebuilt in 1951, is worth a walk to stretch your legs.  As Wisconsin’s designed Purple Heart City, Richland Center features a nice variety of historic buildings and Flag Park, which is just like it sounds. Frank Lloyd Wright was born in Richland Center in 1867; one of his designs resides in the town, the A.D. German Warehouse at 300 S. Church Street, two blocks east of Highway 80. Constructed in 1921, the first two floors are open for visitors to explore on Sundays from 10am-2pm, May through October.

Oh, and ever heard of GTE? You know, the massive telecommunications company? It traces its beginning to Richland Center. It started as the Richland Center Telephone Company back in 1918, became Commonwealth Telephone in 1920 and – after an ambitious acquisition program – General Telephone Company in 1935, as it grew from just a few thousand subscribers over half a million. By 1969, it had become General Telephone & Electronics Corporation (GTE), acquired Sylvania Electric, and was the largest independent telephone company in the U.S., though it had long moved its headquarters. In 2000, it became part of Verizon where its remains remain to this day. There’s a marker about this; you’ll find it along U.S. 14 on the west side of Richland Center near W. 6th Street.

More of Richland Center can be discovered at the Richland County Visitor Center, located in a former 1909 train depot along U.S. 14, just a few blocks west of Highway 80. It includes information on the suffrage history of Richland Center – a legacy that includes a visit from Susan B. Anthony in 1886 and activity from local suffragist Ada James, who also has an historic marker in her name along U.S. 14 on the west side, not far from the Visitor Center. Meanwhile, Highway 80 crosses U.S. Highway 14 in Richland Center and from there it twists and turns toward Highway 60 before crossing the Wisconsin River.

Over the river (and kinda through the woods – no sign of grandmother’s house), you enter Muscoda (pop. 1,408), the “Morel Mushroom Capital of Wisconsin.” In fact, Muscoda hosts the Annual Morel Mushroom Festival in May, complete with a mushroom contest (biggest, smallest, most unique, most in cluster, things like that.) The town’s name is pronounced “MUS-co-day” and its meaning is derived from an Ojibwa term for “prairie” or “prairie flowers” – but it’s the morels that give Muscoda the most distinction.

They look like sponges from the sea, but these morels are tasty mushrooms that many top chefs consider a prime delicacy.
Hard to pass up a place that instructs you to “EAT.” Vicki’s sits right along Highway 80 in downtown Muscoda under the towering water tower.

The Wisconsin River Canoe Race also takes place in July, where canoers race from as far away as Spring Green, about 21 miles upstream. Once known as English Prairie, Muscoda is bisected by Highway 80 before the road joins Highway 133 and heads east into Iowa County.

After paralleling the Lower Wisconsin State Riverway for several miles, Highway 133 continues east while Highway 80 turns south once again and follows ridges and valleys south to Cobb (pop. 442), where you turn west once again along U.S. Highway 18 to Montfort (pop. 663). In between, you’ll see about 30 massive wind turbines, part of the state’s effort to move toward renewable energy. About 52,000 megawatt-hours are generated annually just from the – as Dylan might put it – “Blowin’ In The Wind.”

From Montfort on south, Highway 80 straddles the Iowa-Grant County line for a while before swinging fully into Grant County. Looking to the east, eventually you may spot a massive “M” on a hillside known as Platte Mound. Visible for miles and miles, the World’s Largest “M” is essentially a historic monument completed by UW-Platteville engineering students in 1937. It is constructed of rocks arranged 241 feet high and 214 feet wide and looks at the land from a 45-degree angle on Platte Mound. It’s an easy sign that you’re approaching the largest city along Highway 80.

Platteville (pop. 9,989) is the largest city in Grant County and the primary college town in Southwestern Wisconsin. Originally home to a teaching college and the Wisconsin Mining School, the two merged in 1959 and became part of the University of Wisconsin system in 1971. Today, UW-Platteville (UW-P for short) teaches over 6,000 students and features an engineering department respected around the world. UW-P launched some good basketball coaching careers too, including that of Rob Jeter (now at UW-Milwaukee) and of course Bo Ryan, who went to UW-Milwaukee and then UW-Madison, where he coached the Badgers to multiple Final Fours and even the National Championship game in 2015 (Duke… grumble grumble…).

Highway 80 is just off Second Street, the main street downtown for students to relax, some (um, over 21s only) with various beverages in hand. The music scene is surprisingly robust in Platteville; taverns actually help fund some musical acts and one, known then as Envy, won MTV’s Best Bands on Campus Contest.

Platteville offers an arboretum and two museums, the Mining Museum and the Rollo Jamison Museum. The Mining Museum traces the history of – you guessed it – mining throughout the Upper Mississippi valley. Models, artifacts, dioramas, pictures, and a guided tour complete with a walk into a real lead mine and a ride on a train (weather permitting) are offered. The Rollo Jamison Museum started with little Rollo Jamison collecting old arrowheads on his family farm in 1899. Over 20,000 items are now part of the museum’s collection, chronicling history of all kinds. Both museums are located just east of Highway 80 along Main Street.

For a time, Platteville hosted the Chicago Bears’ summer camp on its UW-Platteville campus and enjoyed the economic benefits that went with it, but they decided to move back to Illinois (friggin’ Bears, you were helping the economy over here! Why would you want to spend more time in Illinois??)

The straight streets and grid systems often found in American cities and towns aren’t quite reflected in Platteville. A vast network of mines exist underneath the city, and streets were built in locations to avoid being directly on top of them – a good idea no doubt cooked up by engineering students. In the city, Highway 80 meets up with Highway 81 for the ride south out of town. U.S. Highway 151 is now a 4-lane expressway around Platteville’s south side, providing faster access than ever to Dubuque and Madison.

Highway 81 leaves and heads east after a few miles while Highway 80 continues south into the “City of Presidents”, Cuba City (pop. 2,074). Why is it called as such? Well, Cuba City erected a series of presidential shields for the 1976 Bicentennial and things just kind of took off from there. Watch for banners honoring each American President as you go through town.

Old-style pumps adorn this Texaco station just outside Hazel Green along Highway 80.
We’ll have to go back and see if some more industry has developed in this industrial park.

South of Hazel Green, Highway 11 comes in from the east and joins 80 into Hazel Green (pop. 1,183), which calls itself the “Point of Beginning.” Hazel Green hosts a number of bed & breakfasts and antique stores and served, in the 1800s, as lodging for land surveyors.

This survey marker indicates the exact location of the Wisconsin-Illinois state line, effectively allowing Packers and Bears fans to know which side of the line to stay on.

The Point of Beginning in question is located along the Fourth Principal Meridian (also the Grant-Lafayette County boundary) at the Wisconsin-Illinois state line, one-half mile east of the southern terminus of Highway 80 as it barrels into Illinois. What’s so significant about it? Well, all property in Wisconsin – from Superior to Kenosha and East Dubuque to Marinette – is surveyed from this point. Surveyors began public land surveys here in 1832 and today every public boundary in the state, from counties to cities to farms and lots and the positions of roads, lakes and streams are all mapped from this point.

Fittingly, it’s also the point of ending for this State Trunk Tour tour of Highway 80. Now, it’s normally not State Trunk Tour policy to endorse out-of-state locations, but Galena, Illinois is pretty darn nice and it’s only a few miles down the road on Illinois Highway 84. Enjoy, and then get back to Wisconsin!


North Terminus:
Can connect immediately to: U.S. Highway 10
Can connect nearby to: Highway 13, about 3 miles north or 4 miles north and east; Highway 97, about 3 miles north; Highway 73, about 10 miles south

South Terminus:
Can connect immediately to: Illinois Highway 84
Can connect nearby to: Highway 11, about 2 miles north

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