Pearl Street has long been a center of activity in La Crosse, and La Crosse has long been a major beer town. The Pearl Street Brewery combined the two to offer residents, visitors, and many UW-La Crosse students (21 and over) several craft beers in the heart of downtown “LAX”.
Pearl Street Brewery opened up in 1999, the same year monster brewer G. Heileman shut its doors just to the south (today, it’s City Brewery.) While still serving beer on Pearl Street (and 3rd Street, famous for being packed with bars), the brewery and Tasting Room have moved north of downtown a bit to a 100-year old former Rubber Mills boot factory just east of Highway 35 that offers plenty of room for both brewing and tasting. The Tasting Room is open every day but Sunday and Monday, and you can take a tour (a “Brewery Tourery” as they call it) on Saturdays from noon to 5pm.
Popular Pearl Street brews include their D.T.B. Brown Ale, which won a Gold medal at the World Beer Championships; Rubber Mills Pils, in salute of the factory in which they now operate; Pearl Street Pale Ale; El Hefe Bavarian Hefeweizen; Java Lava Coffee Stout; and the – get ready – “That’s What I’m Talkin’ ‘Bout Organic Rolled Oat Stout.”
1401 Saint Andrew Street
La Crosse, WI 54603