City Brewery in La Crosse grew out of the former G. Heileman Brewing, a longtime La Crosse legacy that brewed Old Style, Colt .45, and many other national brands. Heileman started in La Crosse back in 1858 and in the 1980s was the third largest brewer in the U.S. after acquiring regional brands around the country like Olympia, Rainier, Grain Belt, Blatz, and Black Label. The collapse of a holding company that acquired Heileman hastened its demise, before its late 1990s shutdown.
In 1999, City Brewery started in the former Heileman facilities; “City Brewery” was Heileman’s original name and so the legacy lives on. While Old Style is now brewed elsewhere, City Brewery produces a variety of beers and other beverages, including Mike’s Hard Lemonade, Smirnoff Ice, Angry Orchard, and Arizona Iced Tea in La Crosse as well as Iron City Beer and Sam Adams in a brewery in Latrobe, Pennsylvania that they bought in 2007.
For local La Crosse brews, City Brewery produces La Crosse Lager, which is “krausened” like Old Style was. It is the flagship brand that adorns the popular “World’s Largest Six Pack”, a set of six metal beer storage tanks formerly labeled as Old Style cans and now decorated as La Crosse Lager cans. You’ll find them just south of downtown La Crosse one block east of the Mississippi River along U.S. 14/61, close to where U.S. 53 and Highway 33 begin and where Highway 16 comes in from Minnesota. Highway 35 is just a few blocks to the east.
The brewery itself does not currently offer tours, but the World’s Largest Six Pack is a must-see and a prime State Trunk Tour photo-op. Just north of City Brewery, downtown La Crosse offers plenty of things to see and do, and the Pearl Street Brewery is also available on the north side of town.
925 S. 3rd Street
La Crosse, WI 54601