Highway 96 Trunk Tour

  • Western terminus: Waupaca County, at U.S. Highway 10 and Highway 110 in Fremont
  • Eastern terminus: Brown County, at the I-43 interchange (Exit 171) in Denmark
Distance: 55 miles

Counties along route 96

  • Waupaca
  • Outagamie
  • Brown

STH-096 “Fish the Wolf, enjoy cheese, Rattlers and our Big Apple before you end up in Denmark”

WisMap96_200wQuickie Summary: State “Trunk” Highway 96 begins in Fremont near the Wolf River, where U.S. 10 is now a freeway that bypasses the town. Highway 96 is what U.S. 10 used to be from here to Appleton until 2003, when it was routed onto a new freeway alignment several miles to the south.

The Wisconsin Highway 96 Road Trip

The Drive (West to East): You begin at the U.S. 10 freeway in Fremont at Highway 110. Highway 96 from here east to Appleton basically covers the former route of U.S. 10 before the new freeway opened around 2003. In this area, the Wolf River connects Partridge Lake with Lake Poygan, part of the chain that include Lake Butte Des Morts and Lake Winnebago. Extremely popular for fishing and hunting, this area beckons those who love the great outdoors. Plenty of hunting land and cabins for rent are in the vicinity.

Past U.S. 45 and into Outagamie County, Highway 96 is a straight shot. You go through Dale, an unincorporated community where you can access the Wiouwash Recreation Trail. There’s isn’t a whole lot until you cross Highway 76 and enter the Appleton area. Then, there’s plenty! To the south is Outagamie County Regional Aiport (“ATW” if you know your airport codes). ATW offers Fox Cities residents non-stops not only to regional hubs like Milwaukee and Minneapolis, but to Denver, Atlanta and Las Vegas.


A shaft of sunlight towards dusk caps the end of a sunny 72-degree day in October over the Outagamie County Regional Airport in Appleton, right off Highway 96 as it approaches Appleton from the west.

Just as development pops up around airports, the area east of ATW along Highway 96 suddenly brims with office buildings, retail stores, restaurants and housing subdivisions. What was a fairly low-key two-lane road a few miles back suddenly becomes a busy 4- to 6-lane corridor. You’re now in the town of Grand Chute (pop. 18,392), Wisconsin’s largest town in terms of population and land valuation (over $2.5 billion). Grand Chute basically envelops the land north and west of the City of Appleton that the city hasn’t incorporated. As you approach the junction with U.S. 41, to your right is Fox River Mall and a mass of other big-box and smaller retail stores and eateries, part of the largest concentration of retail in Wisconsin.

The Fox River Mall is the largest mall in northeastern Wisconsin and has over 1.2 million square feet of shopping space. Some stores here aren’t found in most of the rest of the state, including a Scheels All Sports and a number of small retailers that specialize in such diverse selections as neon signs, upscale boutique fashions, and model cars. In all, the Mall features over 180 stores, including Macy’s, Aeropostale, and if the kids need to build a toy bear while on your road trip, they have a Build-A-Bear Workshop.

State Trunk Tour Tidbit:
Appleton’s politics tend to be opposite Madison’s. This is where Senator Joe McCarthy came from, and where the John Birch Society maintains their headquarters today.

Connected to Fox River Mall is the Fox River Brewing Company (920-991-0000), which opened in 1997. They brew a wide variety of handcrafted beers, including Caber Tossing Scottish Ale, Trolleycar Stout, Titan Porter, Fox Tail Ale, Winnebago Wheat and a lower-calorie, lower-alcohol Fox Light. Other specialty brews pop up from time to time.

Photo by Wm. Glasheen 2008

The T-Rats’ mascot, Fang, always fires up the crowd and is one of the more popular mascots in ‘A’ baseball. Like real rattlers, he packs quite a tail.

Play ball! The Wisconsin Timber Rattlers, are a class ‘A’ Midwest League baseball affiliate of the Milwaukee Brewers – a relationship that began with the 2009 season. They take to the field just north of Highway 96 at Time Warner Cable Field at Fox Cities Stadium, a great little minor league facility that seats over 4,500, plus grass seating and three luxury boxes. The team, which began as the Appleton Foxes in 1958, has helped launch some impactful players in the Major Leagues, including Tom Gordon, Alex Rodriguez and David “Big Papi” Ortiz, who still maintains connections to the area. I’ve heard that this is where “sausage lauchers” were first used at baseball games to deliver meat products to hungry patrons in dramatic fashion, but I’ll have to verify that. Pending certain permissions, watch for pictures of the games and stadium coming soon!

Yes, Highway 96 has a lot to check out on the west side of Appleton. Once you cross I-41, you’re in the city and on a beeline east once again.

Appleton (pop. 72,000) is the hub of this vibrant metroplex, officially named the Appleton-Oshkosh-Neenah Combined Statistical Area by those in government. The metro area as a whole has over 350,000 residents. Founded as a papermaking city – like many of its neighbors – Appleton’s key location along the Fox River just north of Lake Winnebago made it a center for trade. The city was first settled in earnest in 1847, the same year Lawrence University was founded. Enrolling about 1,400 students every year, Lawrence consistently ranks among the first tier of liberal arts college according to U.S. News & World Report.

Appleton tends to be a city of firsts..Along with power generation and commercially successful streetcars, Appleton led the way with telephones, lighting and even shopping. The Valley Fair Shopping Center was built in 1954 and laid claim to the title of the first enclosed shopping mall in the U.S., although malls in Minnesota, Rhode Island, Seattle and probably everywhere else also make those claims. Like many of the old malls, little of it is left. To see it, though, follow Highway 47 (Richmond Street) south about three miles. See the mall’s Wikipedia entry here.

State Trunk Tour Tidbit – Appleton Firsts:
Appleton had the nation’s first hydroelectric power station (1882), the world’s first residence powered by this method using the Edison system, the first commercially successful streetcar company (1886), the first telephone in Wisconsin and the first incandescent light in any city outside the East Coast.

An early morning winter shot of Appleton’s skyline.

Highway 96 goes right across Appleton as Wisconsin Avenue and, frankly, doesn’t go through the most remarkable parts of town. To really see the best of Appleton, you may want to cut south to College Avenue, which parallels Highway 96 about one mile to the south. You can cut south on Bluemound Drive or angle southeast on Badger Avenue to reach College. You can re-join Highway 96 by heading back north on Lawe Street.

appleton_collegeave_02_800Downtown Appleton features a bustling strip along College Avenue. A wide variety of bars and hotels line both sides, including the Radisson Paper Valley Hotel, one of the finest in the area. It’s where visiting NFL players stay when they’re in town to take on the Packers. Bars along College Avenue include Cleo’s, where as comedian Lewis Black notes, “It’s ALWAYS Christmas!” Stop in and check out the holiday decorations – for many, many holidays – that are up all year ’round.

Just south of downtown Appleton along Highway 47 you’ll find the Hearthstone Historic House Museum, the first home in the world lit by electricity. Tours are available and you can not only explore a cool old mansion, but experience interactive exhibits on hydroelectricity and the Edison system that was used to make this home a world first.

After Little Chute and still more or less following the north bank of the Fox River, you enter Kaukauna (pop. 12,983). Known far and wide for the tasty cheese spread brand (now technically made in Little Chute), Kaukauna is considered the easternmost of the Fox Cities. One of the first communities in Wisconsin, Kaukauna was explored by Father Claude Allouez in 1670 and a fur trading post was established at KeKalin Falls in 1760. Back then, travelers moving by canoe had to detour by land around three waterfalls on the Fox.


Just south of the Highway 96 & 55 junction in Kaukauna, you can see the Veterans Memorial Bridge, one of five that span the Fox River in Kaukauna. The city essentially has two “downtowns”, one for the north side and one for the south side. Highway 96 runs through the north side.

The numerous small waterfalls on the Fox made Kaukauna a natural choice for hydroelectric power generation, which dates back to the 1880s. With several plants and some of the lowest power rates in the state, Kaukauna embraces the nickname “The Electric City”. They weren’t using electricity in 1793, when Dominique Ducharme secured the first land deed granted in Wisconsin along portions of the Fox River in Kaukauna. On part of that land now stands the Grignon Mansion, built in 1837. Parkland surrounds the mansion; paper mills (and when the wind is right, their essence) dominate across the street.

State Trunk Tour Tidbit:
The first land deed in Wisconsin was granted to Dominique Ducharme in 1793. The initial payment? Two barrels of rum.


(Above) The Grignon Mansion, built in 1837 on the site of Wisconsin’s oldest deeded land. To the side is the mansion’s outhouse… and yes, they cut crescent moon shapes into the door for ventilation. And because that’s how outhouses always seem to look. It’s not available for public use, but then, why would anyone want to use it?

East of Kaukauna, Wrightstown (pop. 2,257). It’s the first incorporated place since leaving Denmark, and its downtown, though small, has a number of charming little buildings. The Fox River flowing through town is one of the few northward-flowing rivers in the country, and heading west on 96 will have you going against its flow all the way through a string of upcoming towns.

East of Wrightstown, you approach Highways 32 and 57, which intersect in a new roundabout in Greenleaf.

Highway 96 comes to an end at the west end of Denmark (pop. 1,958), a charming hamlet that, well, emulates a lot of Danish things. Racine would probably argue over which city in Wisconsin is the most Danish, but Denmark certainly makes a strong case. Denmark is enjoying a growth period, pulling businesses and bedroom commuters since its’s perched right in between Manitowoc and Green Bay along I-43. Stop in and absorb the Danish atmosphere and then you can head up or down I-43 to visit other Wisconsin locales…or start another State Trunk Tour!


A charming, peaceful end to Highway 96 happens with a gentle cruise through Denmark, just over the I-43 bridge. Danish flags adorn streets, street signs and knick-knacks in gift shops. You can probably get a nice cheese Danish somewhere in here…


West Terminus:
Can connect immediately to: U.S. Highway 10, Highway 49, Highway 110
Can connect nearby to: U.S. Highway 45, about 6 miles east

East Terminus:
Can connect immediately to: I-43
Can connect nearby to: Highway 29, about 9 miles north

Events on this Tour

  • Mile of Music

    Aug 6, 2017
    Appleton Mile of Music 2017 logo

    Mile of Music, Appleton Appleton's "Mile of Music" Festival serves up original singer-songwriters, combos and multi-piece bands showcasing Americana music at both its most colorful and its very best. Genres include roots and indie rock, country, gospel, soul, R&B, jazz and folk. This year's Mile of Music is dubbed "Mile 5" and takes place August 3-6, 2017. This grassroots festival was co-founded by Appleton marketing executive Dave Willems and Appleton/Nashville-based national recording artist and Grammy nominee Cory Chisel. Over 100 community organizations and sponsors support Mile of Music. Presenting sponsor Tundraland and other major sponsors have allowed this event to be FREE. Mile of Music is noted as a "handcrafted artisan festival" with over 240 acts, 800 live performances, all spanning a mile... of music (hence the name!) [caption id="attachment_8557" align="alignright" width="200"]Brett Newski performing at Appleton's Mile of Music Brett Newski performs at Mile of Music in Appleton.[/caption] These performances will take place across more than 70 venues. They include coffee shops, bars, parks, restaurants, museums and other public spaces. Some of Mile 5’s biggest artists will perform at the Tundraland Main Stage in Houdini Plaza, one of the festival’s most popular venues. Remember, Harry Houdini spent time in Appleton and claimed it as his hometown! Local brewpub Stone Arch will offer up its artisan Mile of Music Americana Pale Ale to add to the flavor of the festival. Music fans who love bicycling can work off those beer calories and indulge their music passions with a new event called Bike to the Beat. Added fun includes the Tub of Tunes giveaway, where one lucky attendee will win a bathtub full of CDs and vinyl from Mile 5 artists. They even have their own radio station, Mile of Music Radio. Listen to it here! Mile of Music audience, Appleton Check it out all weekend in Appleton. Their website has the complete lineup, and you can also download their special app for updates, details on all the events, and more. I-41, U.S. 10, and Highways 47, 96, and 125 bring you to the Mile of Music in the downtown area. Want a list of artists? The LONG list is below!

    Mile of Music Artist List for 2017

    800 lb. Gorilla Andrew Leahey & the Homestead Anna Vogelzang Armchair Boogie Arts Fishing Club Auralai Austin Lucas Bad Culture Bascom Hill Beach Tiger Ben Vanden Boogaard Beth Bombara Beth Kille Boom Forest Boy Named Banjo Bradford Loomis Brett Harris Brother O' Brother Buffalo Gospel Caleb Hawley Calliope Musicals Camille Rae Campdogzz Captain Ivory Carter Hulsey Cat Clyde Cedarwell Christopher Gold Christopher Gold & The New Old Things Christopher the Conquered Condor & Jaybird Cool Waters Band Corey Kilgannon Cousin Curtiss Coyote Brother Cut Worms Dan Rodriguez Daniels and Baker David Newbould David Paul Martin Desert Noises Diane Coffee Disq Donnie Biggins Dusk Dylan LeBlanc Eagle Trace Elle Winston Emily Kopp Eric W. Krueger Erin Rae Fast Romantics Faux Fawn Feed the Dog Frederick The Younger Genevieve Heyward Greg McMonagle Har-di-Har Harpooner High Up Holly and the Nice Lions I Am The Polish Army Ian Olvera Ifdakar J-Council J.E. Sunde Jack T. Russell Jack Tell Jamie Kent JC Brooks Joey Capoccia and Derek McSwain Johanna Samuels John Statz Joseph Huber Joshua Powell Kari Arnett Katie Pederson Katie Scullin Kid Cooper Levy Kristin Diable & The City Kurt Gunn Kyle Cox Kyle Megna and the Monsoons LASKA Leading the Blind Let's Be Leonard Levi Parham Liz Cooper & The Stampede LOLO Lost Lakes Lou Shields Louie Bello Maggie Thorn Mark Croft Mark Steven Hillstrom Marty Paschke & Eric W. Krueger Matt Hires Matthäus Maybe April Megan Slankard Micah Schnabel Mike Maimone Miles Nielsen and the Rusted Hearts Miserable Friend Mo Lowda & The Humble Molly Bush Morning House Motherfolk Moxxie Nick Hickman Nora Collins Nordlund North by North Octave Lissner Oops Paul Diedrich Paul Otteson Peridot Phillip-Michael Scales Pit Wagon PONCÉ Porky's Groove Machine Pudge Quiet Hollers Raquel Rodriguez Rebecca Rego & The Trainmen Ricky Ganiere rivulare Rob Anthony Ron Gallo Ruben Ryan Hommel Ryan M. Brewer Sam Trump San Fermin Seasaw Simon Balto Smooth Hound Smith SolidState Stephanie Erin Brill Strange Americans Suck the Honey Sun Parade SZLACHETKA Teddy Davenport Tenement Terra Lightfoot The Artisanals The Belle Weather The Chocolateers The Crane Wives The Crowe Brothers The Dead Pigeons The Dove and The Wolf The Duo: Kyle Megna & Dave LeBlanc The Family Business The Ghost Wolves The Go Rounds The Hawkeyes The High Divers The Kelson Twins The Kernal The Kickback The Lately The Lowest Pair The Mascot Theory The Noise FM The Snowbirds The Still Tide The Vegabonds The Yellow-Bellied Sapsuckers The Young Revelators Tommy Trapper Schoepp Tyler and the Streeters Una Walkenhorst Walt Hamburger & The Young Buns Warbly Jets Weep & Willow Welles Whips Wild Adriatic Wild Fur Wilder Adkins Zach Vinson

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