Highway 30 Trunk Tour

Highway 30 beginning at the Badger Interchange
  • Eastern terminus: Dane County, at the junction with I-39/I-90/I-94 (aka the Badger interchange) Once, the Lake Michigan shoreline at Milwaukee
  • Western terminus: Dane County, at Washington Avenue/U.S. 151 in Madison
Distance: 3.5 miles

Counties along route 30

  • Dane

STH-030  “The Way Into Madison – Once the Main Way to Milwaukee, Too”

Quickie Summary: State “Trunk” Highway 30 is a shell of its former self. Today it’s a short freeway spur from I-39/90/94 to U.S. Highway 151 (East Washington Avenue), with the Aberg Avenue extension connecting to Highway 113 and the MSN/Dane County Regional Airport. But prior to I-94’s opening in the 1960s, Highway 30 was THE main road between Madison and Milwaukee. We’ll look at the former highway and follow as much of it as possible so we can experience what getting between the two cities was like back in the day.

Highway 30 Road Trip – Today

The Current Drive (East to West): Highway 30 once ran all the way across from Milwaukee to Madison from 1924 until 1965, when I-94 was completed from Milwaukee to I-90 just outside of Madison. The three-mile stretch of original Highway 30 from I-39/90/94 to Aberg Avenue is what remains… so this will be quick!


We pick up Highway 30 in what’s called the “Badger Interchange.” where I-39/90 and I-94 meet. It’s the southern start of I-39/90/94’s “triple concurrency” run up to Portage – the longest such concurrency in the nation. Highway 30 heads west from the Badger Interchange and offers a view of the Madison isthmus, including the Capitol, much of downtown and part of the UW campus, as you descend from the high point of the Badger Interchange down into the city of Madison.

This portion is freeway, basically a continuation of I-94 getting into the capital city. Highway 30 crosses U.S. 51/Stoughton Road, the major north-south highway on Madison’s east side if you don’t count the interstates.

After that, you reach a small interchange with Fair Oaks Road, where an on-ramp to westbound Highway 30 basically points at the “END” sign for today’s highway just before the interchange with U.S. 151/East Washington Avenue. “East Wash,” as it’s called, is basically the primary route to the State Capitol from Highway 30.


The “END” sign for Highway 30 is right as traffic joins the road from Fair Oaks Avenue – or leaves it for U.S. 151/East Washington Avenue.



You can hit the Capitol via East Wash, or continue past Highway 30 on Aberg Avenue for Highway 113, the airport, Ale Asylum Brewery, the Kraft/Oscar Meyer plant, or another way into the UW campus.

Highway 30 technically ends at that point but the four-lane road continues west for another mile or so as Aberg Avenue, before ending at Highway 113/Packers Avenue. The “Packers” in the name refers to the mammoth Oscar Mayer plant that has been operating in Madison for decades; sadly, it is scheduled to close this year.


Just north on Highway 113, literally blocks away, you’ll find the Ale Asylum Brewery. Ale Asylum moved into this location at the junction of Highway 113 and the road to MSN – Madison’s Dane County Regional Airport – after about seven years on Stoughton Road. This location is a full restaurant, bar, brewery, and event space and is a fun place to enjoy craft brews, watch games, or see people having a few before dealing with TSA at the airport.

From this end, downtown Madison, the Capitol, and the UW campus are all an easy ride down U.S. 151 or Highway 113.

Western Terminus:
Can connect immediately to: U.S. 151/East Washington Avenue
Can connect nearby to: U.S. 51/Stoughton Road, about 1.5 miles east; Highway 113, about one mile west

Eastern Terminus:
Can connect immediately to: I-39, I-90, I-94
Can connect nearby to: Highway 73, about 10 miles east

What’s more intriguing about Highway 30? The HISTORICAL route!

The Highway 30 Historic Drive

The HISTORIC Drive (West to East): Highway 30 was originally designated between Madison and Milwaukee in 1924. From the Capitol, Highway 30 ran northeasterly out of downtown along East Washington Avenue and then dived to to Atwood Avenue, hugging Lake Monona and then beelining east about County BB/Cottage Grove Road through Cottage Grove and then via today’s County B through Lake Mills, Johnson Creek and Concord. From there, it followed much of today’s I-94 path except for the section between Willow Glen and Saywer Roads where it followed today’s County DR, and into Delafield where it followed today’s Delafield Road. East of today’s Goerkes Corners, Highway 30 followed Bluemound Road and Wisconsin Avenue into downtown Milwaukee.

In the early 1940s, Highway 30 was moved to a more direct route from Lake Mills to Concord, on the route of I-94 today. Gradually west of Lake Mills and east of Concord, Higwhway 30 was moved to today’s I-94 path in sections. In the late 1940s, the section of Highway 30 west of Cottage Grove was moved to today’s County T and Commercial Avenue.

Got it?

Okay, we’ll follow selected parts here, allowing us to go right through the heart of many of these towns that I-94 skims.

And we’ll be posting that shortly!




Events on this Tour

  • Madison Winter Festival

    Feb 4, 2018
    Madison Winter Festival Snowshoe Scurry

    Madison Winter Festival logoMadison's Elver Park becomes a wonderland of winter activities at the 14th annual Madison Winter Festival, attracting over 20,000 spectators, winter enthusiasts, and athletes! For the competition, they are bringing back the Ice Age Challenge ski race, once held in Spring Green. There will also be a 5K running race, high school ski races and a fat tire bike race. You can even take a run with your dog! Check out the Movin' Shoes Frosty 5K Run or the Ice Age Challenge Saturday afternoon. The Candlelight Ski & Snowshoe Tour takes place Saturday night. Sunday features the Elver Park Skijor Race and the Snowshoe Scurry. Either day, you can enjoy Snow Carving, Sledding, Ice Skating, Ice Hockey, and Cross-Country Skiing (you can learn, too!) [caption id="attachment_9594" align="alignnone" width="350"]Madison Winter Festival Snowshoe Scurry The Snowshoe Scurry at Madison Winter Festival. Shorts (as opposed to long pants) are totally optional.[/caption] Local sporting-goods stores will be on site to help if you’ve never cross country skied or snowshoed before. The famed National Snow Sculpting Champs will be carving magic out of 4' x 4' 6' blocks of snow for you to admire. Other fan favorites scheduled throughout the weekend include the Fat Bike Race, the Frosty 1.5 Mile Dog Jog, Kids’ Fun Run and other fun and festive outdoor activities. Admission is FREE and the fun is practically unlimited! Activities open at 9:30am on Saturday, February 3rd and conclude at 4:00pm on Sunday, February 4th. Elver Park is on the southwestern edge of Madison, accessed just off U.S. 12/14 (the Beltline) via Gammon Road and west/north off U.S. 18/151. U.S. 51 and Highways 30 and 113 also bring you to Madison, then just head southwest!

    Madison Winter Festival Address:

    Elver Park 1250 McKenna Boulevard Madison, WI 53719 (608) 213-1870 Website [caption id="attachment_9595" align="alignnone" width="350"]Madison Winter Festival, Skijoring Skijoring, a race that can go to the dogs.[/caption]

Route 30 Facts

  • • Highway 30 was the longtime historic direct route connecting Madison and Milwaukee, as far back as 1924.
  • • I-94 replaced Highway 30 in sections starting in 1956 around Waukesha, completing in 1965 in Jefferson County.
  • • The entirety of Highway 30 is a remnant of the former route west of I-90 to U.S. 151/East Washington Ave. in Madison.
  • • Highway 30 originally started in downtown Madison and followed Williamson & Atwood Streets to today's County AB to head out of town.
  • • The junctions of County B & Y in Johnson Creek and County B & 89 in Lake Mills were the original Highway 30 route, which lasted from 1924 until the late 1940s.
  • • Prior to the 1950s, Highway 30 joined U.S. 18 at today's Goerkes Corners near Waukesha and continued east along Bluemound Road and Wisconsin Avenue into Milwaukee.
  • • Highway 30 is one of the few state highways which is 4-lane divided for its entire length.

Leave a Reply