The Wisconsin Fishing Expo arrives at Exhibition Hall in Madison’s Alliant Energy Center February 27 – March 1, 2026 and continues to offer more than 125,000 square feet of exhibits!
You can still expect mom-and-pop fishing vendors with gear that anglers can’t find at box stores. There will also be a tremendous presence from some of the leading national brands in the fishing industry, including Clam, Berkley, Beaver Dam, ACME, Fenwick, Okuma, Gamakatsu, Ray Marine, Garmin, St. Croix, Fishing Hot Spots, Stren, and many, many more. Check out and meet
For boats, over 20 brands will be ready to sell from top bets like Crestliner, Alumacraft, Bass Cat, Yar Craft, Tracker, Ranger, Triton, Smoker Craft, Bennington, and others.
Plenty of Youth Activities will be available, bigger and better than ever. Check it out!
Kids mock Fishing Pond (brown bags .50 a try)
Free Face Painting
Free Balloon Animals
Free Rods, Reels and Gear at Youth Fishing Seminars (limited supply!)
Free Bow Fishing (Shoot at Fish Targets)
Minnow Races
Trout Pond with Tagged Fish for EXTRA PRIZES!
Kids Casting Competition
The Alliant Energy Center is easily accessed via Madison’s Beltline (U.S. 12/18) off John Nolen Drive (Exit 263) or Rimrock Road (Exit 262). U.S. 14 & 151 are close by. You can also come through downtown via U.S. 151 and follow John Nolen Drive down the causeway. There’s so much else to see and do in Madison, too!
Show Hours:
Friday – 1:00 P.M. to 8:00 P.M.
Saturday – 9:00 A.M. to 6:00 P.M.
Sunday – 9:00 A.M. to 3:00 P.M.
Admission:
$12.00 for Adults, $10.00 for Military & First Responders, Kids 12 and under are FREE.
A parking fee is charged per car by Dane County. (fee subject to change by Dane County, it’s usually $7 cash.)
Here’s a previous ad for the Wisconsin Fishing Expo:
Wisconsin Fishing Expo Address:
Exhibition Hall at Alliant Energy Center
1919 Alliant Energy Center Way
Madison, WI 53703
(262) 305-1907 Website
The Milwaukee Journal Sentinel Sports Show runs March 6-8 at the Wisconsin State Fair Park Exposition Center, where State Trunk Tour Highways 59 and 181 meet just south of I-94 in West Allis, Wisconsin. Hundreds of vendors, displays, showcases, special events, and more are available for the outdoor sports lovers across the entire family!
Start:
March 6, 2026 12:00 pm
End:
March 8, 2026 6:00 pm
Venue:
Wisconsin State Fair Exposition Center
Phone:
888-488-4286
Address:
640 S. 84th Street, West Allis, WI, 53214, United States
Calendar of Events
Upcoming Events › Sports
February 27, 2026 – March 1, 2026
Wisconsin Fishing Expo
You can still expect mom-and-pop fishing vendors with gear that anglers can’t find at box stores. There will also be a tremendous presence from some of the leading national brands in the fishing industry, including Clam, Berkley, Beaver Dam, ACME, Fenwick, Okuma, Gamakatsu, Ray Marine, Garmin, St. Croix, Fishing Hot Spots, Stren, and many, many more. Check out and meet
For boats, over 20 brands will be ready to sell from top bets like Crestliner, Alumacraft, Bass Cat, Yar Craft, Tracker, Ranger, Triton, Smoker Craft, Bennington, and others.
Plenty of Youth Activities will be available, bigger and better than ever. Check it out!
The Alliant Energy Center is easily accessed via Madison’s Beltline (U.S. 12/18) off John Nolen Drive (Exit 263) or Rimrock Road (Exit 262). U.S. 14 & 151 are close by. You can also come through downtown via U.S. 151 and follow John Nolen Drive down the causeway. There’s so much else to see and do in Madison, too!
Show Hours:
Friday – 1:00 P.M. to 8:00 P.M.
Saturday – 9:00 A.M. to 6:00 P.M.
Sunday – 9:00 A.M. to 3:00 P.M.
Admission:
$12.00 for Adults, $10.00 for Military & First Responders, Kids 12 and under are FREE.
A parking fee is charged per car by Dane County. (fee subject to change by Dane County, it’s usually $7 cash.)
Here’s a previous ad for the Wisconsin Fishing Expo:
Wisconsin Fishing Expo Address:
Exhibition Hall at Alliant Energy Center
1919 Alliant Energy Center Way
Madison, WI 53703
(262) 305-1907
Website
Back to StateTrunkTour.com
March 6, 2026 – March 8, 2026
Milwaukee Journal Sentinel Sports Show
The Milwaukee Journal Sentinel Sports Show runs March 6-8 at the Wisconsin State Fair Park Exposition Center, where State Trunk Tour Highways 59 and 181 meet just south of I-94 in West Allis, Wisconsin. Hundreds of vendors, displays, showcases, special events, and more are available for the outdoor sports lovers across the entire family!