The Wisconsin Fishing Expo arrives at Exhibition Hall in Madison’s Alliant Energy Center February 27 – March 1, 2026 and continues to offer more than 125,000 square feet of exhibits!
You can still expect mom-and-pop fishing vendors with gear that anglers can’t find at box stores. There will also be a tremendous presence from some of the leading national brands in the fishing industry, including Clam, Berkley, Beaver Dam, ACME, Fenwick, Okuma, Gamakatsu, Ray Marine, Garmin, St. Croix, Fishing Hot Spots, Stren, and many, many more. Check out and meet
For boats, over 20 brands will be ready to sell from top bets like Crestliner, Alumacraft, Bass Cat, Yar Craft, Tracker, Ranger, Triton, Smoker Craft, Bennington, and others.
Plenty of Youth Activities will be available, bigger and better than ever. Check it out!
Kids mock Fishing Pond (brown bags .50 a try)
Free Face Painting
Free Balloon Animals
Free Rods, Reels and Gear at Youth Fishing Seminars (limited supply!)
Free Bow Fishing (Shoot at Fish Targets)
Minnow Races
Trout Pond with Tagged Fish for EXTRA PRIZES!
Kids Casting Competition
The Alliant Energy Center is easily accessed via Madison’s Beltline (U.S. 12/18) off John Nolen Drive (Exit 263) or Rimrock Road (Exit 262). U.S. 14 & 151 are close by. You can also come through downtown via U.S. 151 and follow John Nolen Drive down the causeway. There’s so much else to see and do in Madison, too!
Show Hours:
Friday – 1:00 P.M. to 8:00 P.M.
Saturday – 9:00 A.M. to 6:00 P.M.
Sunday – 9:00 A.M. to 3:00 P.M.
Admission:
$12.00 for Adults, $10.00 for Military & First Responders, Kids 12 and under are FREE.
A parking fee is charged per car by Dane County. (fee subject to change by Dane County, it’s usually $7 cash.)
Here’s a previous ad for the Wisconsin Fishing Expo:
Wisconsin Fishing Expo Address:
Exhibition Hall at Alliant Energy Center
1919 Alliant Energy Center Way
Madison, WI 53703
(262) 305-1907 Website
Canoecopia is the largest paddlesports consumer event in the world. More than 250,000 square feet of kayaks, canoes, stand up paddleboards, outdoor equipment and clothing, all at the best prices of the season, make Canoecopia a “must go” place for gear! Over 100 seminars and clinics make Canoecopia an educational event where you can learn about the perfect gear for your style of paddling, develop skills to get you where you want to go, and discover some of the many places to paddle, both near and far.
If you’re interested in experiencing life on the water, Canoecopia is the best place to spend the weekend! Learn about gear for your style of paddling, develop skills to get you where you want to go, and discover many wonderful places to paddle, both near and far. The hard part may be deciding which to see.
“Meet the folks who make the boats!” Kayaks, canoes, stand up paddleboards, outdoor equipment and clothing, all at the best prices of the season. See what’s new in paddlesports and outdoor equipment, chat with experts about destinations in the Midwest and beyond, discover what’s newest, best and coolest! Admission is $17 for one day, $35 for a three-day pass. Children 17 and under are free. No credit cards; cash or check only at admission. Parking is $8/day, you can save on multiple days here.
You can reach the Alliant Energy Center easily from the Beltline (U.S. 12/18) via John Nolen Drive from the south, from John Nolen Drive from downtown (U.S. 151) or Park Street & Olin Avenues. Of course, U.S. 14, U.S. 151, and Highways 30 and 113 also bring you to Madison, where there’s plenty else to check out!
Calendar of Events
Upcoming Events › Sport Show
February 27, 2026 – March 1, 2026
Wisconsin Fishing Expo
You can still expect mom-and-pop fishing vendors with gear that anglers can’t find at box stores. There will also be a tremendous presence from some of the leading national brands in the fishing industry, including Clam, Berkley, Beaver Dam, ACME, Fenwick, Okuma, Gamakatsu, Ray Marine, Garmin, St. Croix, Fishing Hot Spots, Stren, and many, many more. Check out and meet
For boats, over 20 brands will be ready to sell from top bets like Crestliner, Alumacraft, Bass Cat, Yar Craft, Tracker, Ranger, Triton, Smoker Craft, Bennington, and others.
Plenty of Youth Activities will be available, bigger and better than ever. Check it out!
The Alliant Energy Center is easily accessed via Madison’s Beltline (U.S. 12/18) off John Nolen Drive (Exit 263) or Rimrock Road (Exit 262). U.S. 14 & 151 are close by. You can also come through downtown via U.S. 151 and follow John Nolen Drive down the causeway. There’s so much else to see and do in Madison, too!
Show Hours:
Friday – 1:00 P.M. to 8:00 P.M.
Saturday – 9:00 A.M. to 6:00 P.M.
Sunday – 9:00 A.M. to 3:00 P.M.
Admission:
$12.00 for Adults, $10.00 for Military & First Responders, Kids 12 and under are FREE.
A parking fee is charged per car by Dane County. (fee subject to change by Dane County, it’s usually $7 cash.)
Here’s a previous ad for the Wisconsin Fishing Expo:
Wisconsin Fishing Expo Address:
Exhibition Hall at Alliant Energy Center

1919 Alliant Energy Center Way
Madison, WI 53703
(262) 305-1907
Website
Back to StateTrunkTour.com
March 13, 2026 – March 15, 2026
Canoecopia
Canoecopia is the largest paddlesports consumer event in the world. More than 250,000 square feet of kayaks, canoes, stand up paddleboards, outdoor equipment and clothing, all at the best prices of the season, make Canoecopia a “must go” place for gear! Over 100 seminars and clinics make Canoecopia an educational event where you can learn about the perfect gear for your style of paddling, develop skills to get you where you want to go, and discover some of the many places to paddle, both near and far.
If you’re interested in experiencing life on the water, Canoecopia is the best place to spend the weekend! Learn about gear for your style of paddling, develop skills to get you where you want to go, and discover many wonderful places to paddle, both near and far. The hard part may be deciding which to see.
“Meet the folks who make the boats!” Kayaks, canoes, stand up paddleboards, outdoor equipment and clothing, all at the best prices of the season. See what’s new in paddlesports and outdoor equipment, chat with experts about destinations in the Midwest and beyond, discover what’s newest, best and coolest! Admission is $17 for one day, $35 for a three-day pass. Children 17 and under are free. No credit cards; cash or check only at admission. Parking is $8/day, you can save on multiple days here.
You can reach the Alliant Energy Center easily from the Beltline (U.S. 12/18) via John Nolen Drive from the south, from John Nolen Drive from downtown (U.S. 151) or Park Street & Olin Avenues. Of course, U.S. 14, U.S. 151, and Highways 30 and 113 also bring you to Madison, where there’s plenty else to check out!
Canoecopia Hours:
Friday: 4pm – 9pm
Saturday: 9am – 6pm
Sunday: 10am – 5pm
Canoecopia Address:
Alliant Energy Center
1919 Alliant Energy Center Way
Madison, WI 53713
(608) 267-3976
Website
Back to StateTrunkTour.com