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Beer & Cheese Fest

January 17
Madison Beer & Cheese Fest at Alliant Energy Center, Saturday, January 17, 2026




Madison’s Beer & Cheese Fest is back for year 16 in 2026 at the Alliant Energy Center in Madison on Saturday, January 17th, bringing a ton of brewers and cheesemakers from around Wisconsin and adjoining states to Madison. Meet and mingle with the brewers and cheesemakers while sampling hundreds of varieties at this warm, happy, and fun celebration right in the midst of winter.

80+ beer and beverage vendors slinging samples. More cheese than is doctor recommended. Stein holding competitions and “hammer nailing” competitions (they note that the other word for it is trademarked…seriously) so you can totally impress your friends. Beer will always be the foundation of the event, but if mead or cider is more your style, you’ll have plenty to sample. If THC infused refreshments are your jam, you’ll find a bunch. Spiked seltzer your elixir of choice? Yep, they got those too.

Tickets tend to sell out every year, so if you want to go, score them sooner rather than later. Of course, you must be 21 to attend. You can purchase tickets online here.




You’ll find the Alliant Energy Center on Madison’s south side, right off the Beltline (U.S. 12 & U.S. 18) near Rimrock Road and John Nolen Drive. U.S. 14, 51, and 151 and Highways 30 and 113 are all nearby.

Madison Beer & Cheese Fest Address:

Alliant Energy Center
1919 Alliant Energy Center Way
Madison, WI 53713
(608) 251-5627
Website

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Details

Venue

  • Alliant Energy Center
  • 1919 Alliant Energy Center Way
    Madison, WI 53713 United States
  • Phone 608-251-5627

Organizer