March 1, 2024
The U.S. Snow Sculpture Competition, early Februarys in Lake Geneva, Wisconsin

Upcoming Events Worth Road Tripping To!

Yeah, we ended a sentence with a preposition. Just check out these propositions for a fun road trip on Wisconsin highways and great events at the destination – or along a chain of destinations on a fun journey!


We’re featuring events coming up that are worth the road trip, and the highways that bring you there!

Sturgeon Bay: Fire & Ice Festival Saturday

Sturgeon Bay embraces winter and art with its annual Fire & Ice Festival, which welcomes both professional and novice ice and snow carvers as they make magical creations from various blocks of ice and snow! There’s also an Indoor Winter Market, free Glass Blowing Demonstrations from Popelka Trenchard Glass Studio, shopping specials, craft brewery specials at Starboard and Bridge Up Brewing, free Door County Trolley rides, and fireworks in the evening launched from the old train bridge spur, right by the Steel Bridge that carries Business 42/57 across the bay! Hit Highways 42 & 57 to Sturgeon Bay for plenty of fun. More…

Fire & Ice Festival, Sturgeon Bay, Wisconsin

Conover & Land O’ Lakes: Northwoods Blizzard Blast Saturday

Northwoods Blizzard Blast recliner races

Cold winter or mild, tons of snow or only a little, the Northwoods Blizzard Blast is always a… blast! Fun outdoor events include Recliner Races, Archery Demos, the Candy Flurry, the Firefighters Challenge, Horse-Drawn Sleigh Rides, Slap Shot Hockey, Snow Art Fun, and much more. Events happen all over Conover and a drive up U.S. 45 & Highway 32 will bring you there, less than 15 minutes north of Eagle River in Vilas County. More…

Cedarburg: Cedarburg Winter Festival Saturday & Sunday!

Cedarburg celebrates the midst of this (relatively mild) winter season with plenty of fun things to celebrate in the city’s historic and beautiful downtown. Their theme this year is ‘Back to the 80s’, come join the fun in your awesome 80s costume! Indoor activities include the Festival Marketplace, an 80s selfie photo wall, Cedarburg’s BEST restaurant soup contest on Sunday, kids’ activities, raffles, a Food Court, the TOTALLY TUBULAR 80s BASH on Saturday evening at the Cedarburg Cultural Center, the Boy Scout Troop 830 Sunday pancake breakfast in the morning, the MORE HAPPY KITCHENS Kids Cookie Contest at noon Sunday, a Merchant Raffle Sunday afternoon. Outdoor activities include the Saturday Ice Sculpting Contest, Costumed Bed Races on Riveredge Drive, food trucks, Foxtown Brewing’s Pig Roast, the Malamute Dog Pull Contest, and the kids penguin egg hunt. Historic Highway 57 (Washington Avenue) bring you there, minutes off Highways 60 and 181, less than 10 minutes off I-43 and Highway 32 in the heart of Ozaukee County. More…

Wisconsin Weekend: Cedarburg Winter Festival

Green Bay: Green Bay Boat Show at the Resch Center

The Green Bay Boat Show, presented by Ken’s Sports, is a showcase of boats, dealers, and exhibitors at the Resch Center all weekend. Check out the watercraft and accessories, scope out deals, and get yourself ready for outdoor boating season! Lambeau Field and Titletown District fun surrounds you there, so be sure to make a day – or even a weekend – out of it! I-41, I-43, U.S. 141, and Highways 29, 32, 54, and 57 all bring you there. The Oneida Street, Ashland Avenue, or Holmgren Way exits off Highway 172 is a good access point, too. More…

Milwaukee: Milwaukee Auto Show continues downtown through Sunday

The Milwaukee Auto Show, presented by ADAMM, continues at the Baird Center in downtown Milwaukee through Sunday, March 3rd. Check out hundreds of new vehicles, exotic models, classic cars and trucks, take test drives, enjoy mini golf with the kids, and more! The Baird Center is right over U.S. 18/Wells Street downtown where Highway 145/6th Street ends. And enjoy all the sites and venues in downtown Milwaukee while you’re there! More…

Greater Milwaukee Auto Show

Other Events Coming Up:

February 24th-March 3rd: Milwaukee: Milwaukee Auto Show presented by ADAMM (I-794, I-43/94, U.S. 18, Highways 32, 145)

Looking Ahead

May 31st-June 2nd Milwaukee: Festa Italiana (I-794, U.S. 18, Highway 32)

June 20th-22nd, 27th-29th, July 4th-6th Milwaukee: Summerfest (I-794, U.S. 18, Highway 32)

June 27th-29th Eau Claire: Blue Ox Music Festival (I-94, U.S. 12, U.S. 53, Highways 37, 85, 93)

July 25th-28th Milwaukee & SE Wisconsin: Harley-Davidson Homecoming (pretty much every road in the region!)

August 1st-11th West Allis: Wisconsin State Fair (I-94, U.S. 18, Highways 59, 181)

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