The Pearl Ice Cream Parlor & Confectionery

One step into this old-fashioned soda fountain and ice cream parlor, and you’re whisked back to an earlier, sweeter era. Everything from home-mixed ice cream in waffle cones made right in the store to scratch-made flavored soads and rich, tasty malts from the old-school Hamilton Beach mixer and the metal cup delights the senses. A…

Lake Louie Brewing

Named for the vast, 1/4-acre pond (often used for skinny dipping by residents back in the day) upon which this microbrewery abuts, Lake Louie Brewing sprouted up back in 2000 in the tiny town of Arena just off U.S. 14. Their beers are available all over the state, but their brewery is of course where…

Gray’s Brewing Company

Gray’s Brewing dates back 1856 and is in its fifth generation of family ownership. Through the years (centuries, really), Gray’s has both brewed specialty beers and created gourmet sodas; beer production ceased in 1912 but came back in 1994 and today Gray’s offers seven brews. They include a Honey Ale, the state’s original honey beer;…

Pearl Street Brewery

Pearl Street has long been a center of activity in La Crosse, and La Crosse has long been a major beer town. The Pearl Street Brewery combined the two to offer residents, visitors, and many UW-La Crosse students (21 and over) several craft beers in the heart of downtown “LAX”. Pearl Street Brewery opened up…

City Brewery

City Brewery in La Crosse grew out of the former G. Heileman Brewing, a longtime La Crosse legacy that brewed Old Style, Colt .45, and many other national brands. Heileman started in La Crosse back in 1858 and in the 1980s was the third largest brewer in the U.S. after acquiring regional brands around the…

Capital Brewery logo, Middleton

Capital Brewery

Capital Brewery is just outside the state’s capital, in Madison’s highly-touted suburb of Middleton. Also highly touted are Capital’s beers: they’ve won over 200 awards including a Gold at the Great American Beer Fest. Capital’s offerings include their flagship Wisconsin Amber, a very Sconnie lager called Supper Club, the Mutiny IPA, Capital Special Pilsner, a…