The Pearl Ice Cream Parlor & Confectionery

One step into this old-fashioned soda fountain and ice cream parlor, and you’re whisked back to an earlier, sweeter era. Everything from home-mixed ice cream in waffle cones made right in the store to scratch-made flavored soads and rich, tasty malts from the old-school Hamilton Beach mixer and the metal cup delights the senses. A…

Ochsner Park & Zoo

Right along Highway 33 in beautiful Baraboo, the Ochsner Park & Zoo offers 26 acres of parkland and a free zoo covering two of them. Ochsner originally opened in 1926 and features an interesting variety of animals for a relatively small zoo:  a snow leopard, a Capuchin (just acquired in 2015), bobcats, prairie dogs, a…

Dahl Auto Museum

The Dahl Auto Museum offers a stroll down memory lane, where you can immerse yourself in the rich history of automobiles. The Dahl family has been in the automotive dealer business for over 100 years, spanning five generations – so they know their history and have an impressive collection to show. Much is shown “through…

Children’s Museum of La Crosse

Exhibits and interactive displays for children of all ages cover three floors, and the Mt. LeKid Climbing Wall lets grown-ups compete with the kids to see who can reach the top. It’s an impressive museum for a city the size of La Crosse, and it draws families from all over the region. Hours: Tuesdays–Saturdays, 10am-5pm,…

Swarthout Museum

Located in a library and part of the La Crosse County Historical Society, the Swarthout Museum features an extensive look at the history of La Crosse, features one of the few remaining horse-drawn fire pumpers in the world, and rotates exhibits frequently. You’ll find a lot of artifacts and period clothing from as far back…

Circus World Museum

The Circus World Museum is a place where boys, girls and children of all ages can see how circuses have worked and entertained people for generations. As they say, “experience the thrill that never gets old.” Featuring a Circus Museum, an area called Ringlingville, a wide variety of circus animals and the World’s Largest Circus…

Pearl Street Brewery

Pearl Street has long been a center of activity in La Crosse, and La Crosse has long been a major beer town. The Pearl Street Brewery combined the two to offer residents, visitors, and many UW-La Crosse students (21 and over) several craft beers in the heart of downtown “LAX”. Pearl Street Brewery opened up…

City Brewery

City Brewery in La Crosse grew out of the former G. Heileman Brewing, a longtime La Crosse legacy that brewed Old Style, Colt .45, and many other national brands. Heileman started in La Crosse back in 1858 and in the 1980s was the third largest brewer in the U.S. after acquiring regional brands around the…