The Pearl Ice Cream Parlor & Confectionery

One step into this old-fashioned soda fountain and ice cream parlor, and you’re whisked back to an earlier, sweeter era. Everything from home-mixed ice cream in waffle cones made right in the store to scratch-made flavored soads and rich, tasty malts from the old-school Hamilton Beach mixer and the metal cup delights the senses. A wall of candies, chocolates, nuts, and other treats make this one of the more complete confectioneries you’ll find anywhere – it could be the 1930s in here!


lacrosse_thepearl04The Pearl is located right on (surprise!) Pearl Street in downtown La Crosse, right near the La Crosse Center. U.S. 53 begins just to the east; U.S 14/61 and Highways 16 and 33 are just a few blocks to the south; and Highway 35 is about a mile to the east. Basically, if you heard towards downtown La Crosse where all the bars, restaurants, shops, and nightlife are, you’re practically within eyeshot of The Pearl. It’s definitely a great, sweet stop.

The Pearl, waffle cone making

Want a fresh waffle cone? They don’t get any fresher than this!


I stocked up on candy cigs; you don’t find them around very often. Don’t worry, I paid for them.

207 Pearl Street
La Crosse, WI 54601
(608) 782-6655

Fountain City Brewing Company & the Monarch Public House

Wisconsin’s oldest serving establishment, the Monarch Public House opened back in 1894. But beer was brewed on this site as far back as 1856, when Fountain Brew first started emerging from copper kettles. Fountain Brew continued until 1965, when the brewery closed. Resurrected in 1997, Fountain City Brewing brought back the original recipe and also brews up Prairie Moon Red, Eagle Valley Harvest Gold, Irish Valley Spring Bock, and John Robert Porter, an oatmeal stout and coffee porter.

Housing the brewery, the Monarch Public House is also an Irish pub serving up a full menu including stone-fired pizzas; don’t be surprised to find live music there, too.¬†Downstairs, the Rock Bottom Pub has emerged from what was the cellar, featuring the original bluff stone floor and a hand-hewn beamed ceiling.

An outside patio in the back of the Monarch overlooks Highway 35 and the river. This is a great stop along the Great River Road!

19 N. Main Street
Fountain City, WI 54629
(608) 687-4231