Just north of Merrill along Highway 107 on Alexander Lake (yes, part of the Wisconsin River), “The Rock” has been drawing in travelers since 1928. Today, this bar hosts plenty of bands, offers camping and a boat launch, features a small beach, and has plenty of unique stuff to look at – including on top of adjacent buildings and dangling from boats perched upside down in the parking lot. Yelp categorizes it as a “dive bar”, which is probably one reason we like it. It’s a popular stop for bikers enjoying the 25-mile stretch of Highway 107 that hugs the Wisconsin River between Merrill and Tomahawk.
N2737 Highway 107
Merrill, WI 54452