Milwaukee Journal Sentinel Sports Show« Back to Events
The Milwaukee Journal Sentinel Sports Show features outdoor sports exhibits and interactive fun for the entire family. It’s a sporting tradition where people from all over Wisconsin and northern Illinois who love fishing, boating, hunting, and camping come to try and buy the latest in outdoor equipment as well as book their summer vacation sporting adventure.
There are an absolute ton of vendors, showcases, and demonstrations. Find them at places like the Chevy Dealers Main Stage, the Mercury Marine Boating Pavilion, Lake-Link Seminar Hall, Usinger’s Outdoor Grilling Stage, the MPTV/Outdoor Wisconsin Family Adventure Pavilion, Historical Fishing Displays, “World’s Outstanding Whitetails,” the Sports Show Trout Pond, the Old Duck Hunter Exhibit, West Town Archery Clinics, Archery Lessons and Competitions, and more. See the new “Lake Milwaukee”! Also, check out the Discover Wisconsin Travel Pavilion, where show co-host and State Trunk Tour owner Eric Paulsen will be Friday and Saturday afternoon. The Milwaukee Journal Sentinel Sports Show website has all the details on scheduled events.
It all takes place March 7-11 at the Wisconsin State Fair Park Expo Center, right where Highway 59 (Greenfield Avenue) and Highway 181 (84th Street) meet in West Allis, just south of I-94. I-41/I-894/U.S. 45, U.S. 18, and Highway 100 all get you close, too!
Travel note: I-94 eastbound travelers will not be able to exit at Highway 181/84th Street, so use 70th Street and double back or exit Highway 100 and head east via Highway 59/Greenfield Avenue. Or access 84th Street via U.S. 18/Bluemound Road. See the Wisconsin Department of Transportation’s Zoo Interchange Project Website for more details and updated detour information.
Admission is $9 to the show. Parking will be available on the grounds, as well as at the Milwaukee Mile race track. You can also park for blocks around, and check out one of our favorite pizzas at Mama Mia’s (86th & Greenfield) or great fried chicken at TomKen’s on 80th & Greenfield! (These are some of the State Trunk Tour’s guilty pleasures.)